Telstra subsidiary Sensis has dropped a little under 200 people in a restructure to improve the company's performance and realign the direction of one of its segments.
It's never a good time for job losses
Sensis' Prue Deniz
Of those to go, 150 will leave from the main business, mostly from Victoria, while another 37 full-time and five part-time will leave from the Universal Publishers business in New South Wales.
"We've conducted a review of our corporate operations and really looked at the way we're set up," Prue Deniz, general manager of corporate affairs at Sensis told ZDNet.com.au.
There were common functions which were being performed in different places across the organisation, she said. These duplicated services were being removed. The losses would be in such areas as marketing, IT and corporate support. Around 30 of the jobs to go were from IT, Deniz said. The realignment would achieve better execution, clarity and customer service, she said.
Reviewing operations was a long led practice, according to Deniz, which the organisation has been carrying out for years. "It's never a good time for job losses," she said. "We do have to make sure we focus on the right resources. These decisions are never made easily."
The jobs to go from the Universal Publishers business, which prints the Gregory's street directories, were predominantly on the production side.
"We're seeing a dramatic change in consumer usage patterns," Deniz said. "While the print street directories are still an option for people, people are increasingly turning to digital mapping devices."
Sensis was changing the direction of the business from being print led to being digitally led.