ServiceNow expands cloud portfolio with VMware support

ServiceNow touts that its lifecycle automation capabilities would reduce provisioning time from several weeks to just a few minutes.

ServiceNow is beefing up its product portfolio for cloud-based software for enterprise IT customers with added support for VMware virtual machines.

Announced amid VMware's annual virtualization and cloud conference, VMworld, in San Francisco this week, ServiceNow is planning to bring end-to-end lifecycle automation for managing VMware virtual machines from creation to retirement.

The goal with this added support is to help prevent inefficiencies on virtual machines while saving time and money as well. ServiceNow boasts that its lifecycle automation capabilities would dramatically reduce the amount of time and effort required to initially deploy a virtual machine, cutting the provisioning time from several weeks to just a few minutes.

Beth White, vice president of marketing at ServiceNow, explained further in prepared remarks that “while virtualization brings radical change to data center environments, one great deficiency has been the lack of automated lifecycle management to prevent the squandering of virtual resources.

ServiceNow says that if automation isn't available, then users need to write out requests to their IT departments for a new virtual machine, which then has to go through an approval process before being routed for provisioning.

Thus, ServiceNow touts that its platform adds automation to both cloud-request fulfillment and cloud operations, and it is designed to be complementary to tools offered by VMware as well as third-party providers.

ServiceNow made news earlier this summer after it went public with an initial public offering price set at $18. The San Diego-based company was praised for having a much better public debut for a tech company -- at least in comparison to Facebook.