Seven Things You Should Know About E-Publishing

The development of any emerging technology leads inevitably to questions. This whitepaper introduces the concept of e-publishing and discusses a number of key benefits and important points to remember as you consider using this new medium to reach your audience.

I recently came across a whitepaper from the company zmags that I think merits some attention for anyone getting into the field of e-publishing (which is somewhat broadly defined as turning your existing print content into electronic, online publications).

The development of any emerging technology leads inevitably to questions. This whitepaper introduces the concept of e-publishing and discusses a number of key benefits and important points to remember as you consider using this new medium to reach your audience.

  1. E-publishing is cost effective and borderless, but can't completely replace the printed copy.
  2. Online versions extend reader loyalty.
  3. Presenting digital issues extends your reader scope.
  4. E-publishing allows you to connect your online catalogs to your online shop – simply and cost effectively.
  5. Learn what catches your readers' attention.
  6. E-publishing can deliver short ROIs.
  7. If content is king, easy-to-use is queen.

There is quite a bit of detail on every one of those points and the paper is a good read if you're implementing an e-publishing program as part of your document management systems.

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