Shazam for TV will be integrated into this weekend's Super Bowl event, including the ads, the game, and halftime show with opportunities for you to enhance your Super Bowl experience. If you use Shazam during the game and participate with your mobile phone then you will have opportunities to receive discount offers, free downlads, enter sweepstakes, vote on your favorite ads, take part in game polls, buy music, support charities, and share your experience on Facebook and Twitter. It sounds to me like Shazam will make the game a more enjoyable event, especially if the game turns out to not be very competitive.
Advertising is a major focus of the Super Bowl and Shazam reports that almost half of the ads will be Shazam-enabled so you can tag the ads and receive offers and content. The Bud Light halftime show is also Shazam-enabled so you can unlock content and find out more about the performing artists.
The Shazam application is available for all mobile platforms, including iOS, Android, Windows Phone, BlackBerry, and Symbian. Shazam is free with limits on the number of song tags per month, but you can purchase the Encore premium version for select platforms that gives you lifetime unlimited usage.
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