Oracle and Cisco are mashing up their on demand services, with Oracle's Siebel CRM On Demand offering running on Cisco's WebEx Connect application platform. The Oracle mashup appears to be a way for Cisco WebEx to demonstrate that it has some traction with its composite application platform, competing with the likes of salesforce.com.
The WebEx Connect platform provides an on demand collaborative framework building business applications that run on the company's MediaTone network. In this case, Siebel CRM is mashed up with WebEx's Sales Center, and it could also be integrated with social networking and communications capabilities via the platform.
In April, WebEx claimed that its distribution, integration and monetization platform will help to transform software "just as RSS, newsreaders and Google transformed the content world." At that time, I asked Shankar Iyer, vice president, strategic initiatives at WebEx, about the claim. "Much like there were platforms for consumer content publishers, we are a publishing platform for the next generation of applications."
So far, WebEx Connect doesn't have much to show in terms of next generation applications. WebEx Connect was first introduced in September of 2006.