Sinch wants to make it a cinch to add messaging to mobile apps

Spun out of mobile VoIP company Rebtel, the company has raised $12 million in launch funding.


Mobile developers seeking a way to add a social layer -- support for messaging or voice communications -- within applications like games or other consumer-facing applications might want to research a new service from Sinch, a startup spun out this week by mobile VoIP company Rebtel.

The company's creation is an open source software toolkit that enables both Apple iOS and Android mobile developers to add services like free calling, messaging, group messaging, SMS and call termination. It originally started as an internal project at Rebtel, which boasts about 25 million users, but was spun out last week with $12 million in funding from Index Ventures and Balderton Capital. 

The technology might be useful for app-to-app communications, such as chatting (either via voice or text) during a game or enabling members of online dating sites to communicate without exposing personal information, said Sinch CEO Andreas Bernström. "The users scenarios are very board," he said.

Not sure whether or not this feature would be useful? Independent developers can test the platform for free for up to 25,000 active users or 100,000 app-to-app minutes or messages per month, Bernström said. After that, the basic starts at $199 per month for up to 50,000 active users and 500,000 app-to-app minutes or messages.