SK Telecom and Sinclair Broadcast Group will invest $33 million into a joint venture that will develop next-generation broadcasting solutions, the companies have announced.
The South Korean telco and US broadcaster will co-develop solutions based on the Advanced Television Systems Committee (ATSC) 3.0 standard.
The application of the standard will allow faster data transmission for high resolution broadcasting, as well as the combining of broadcasting and telecommunications spectrum. It will also allow broadcasting spectrum to recognise IP addresses, which will translate to personalised services for users.
The ATSC 3.0 standard has been commercialised in South Korea since 2017 and the US is expecting to deploy it sometime this year.
The two companies will each invest $16.5 million into the joint venture which will be formed in the US during the first quarter of 2019.
The joint venture aims to provide its ATSC 3.0 solutions to some 1,000 local broadcasters that are expected to switch to the newer standard from ATSC 1.0 within the next 10 years.
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