SMS advertising response rates

Received SMS Ads, 000% Responded to SMS Advert Aug-07Aug-08% ChangeAug-07Aug-08Point ChangeDownloads for mobile phone40,79235,915-12.0%4.4%3.9%-0.6News or information25,92922,122-14.7%2.8%3.2%0.4Mobile phone or plan32,22231,574-2.0%4.6%4.7%0.1Entertainment12,64411,230-11.2%4.3%5.1%0.7Total Mobile + Media Sectors111,587100,841-9.6%4.1%4.1%0Clothing/Fashion3,9825,50338.2%5.8%6.4%0.6Restaurants1,0371,42437.3%11.6%15.5%3.9Cars4,4073,731-15.4%11.2%7.9%-3.3Food1,4132,16253.0%9.2%12.6%3.4Financial services8,9639,95611.1%3.7%4.7%1.0Consumer electronics3,9574,64717.4%6.3%6.7%0.4Travel5,7796,60214.2%4.9%5.8%0.9Total Non-Mobile or Media Sectors29,53934,02415.2%6.2%6.8%0.5Source: comScore

	Received SMS Ads, 000				% Responded to SMS Advert
	Aug-07	Aug-08	% Change	Aug-07	Aug-08	Point Change
Downloads for mobile phone	40,792	35,915	-12.0%	4.4%	3.9%	-0.6
News or information	25,929	22,122	-14.7%	2.8%	3.2%	0.4
Mobile phone or plan	32,222	31,574	-2.0%	4.6%	4.7%	0.1
Entertainment	12,644	11,230	-11.2%	4.3%	5.1%	0.7
Total Mobile + Media Sectors	111,587	100,841	-9.6%	4.1%	4.1%	0
Clothing/Fashion	3,982	5,503	38.2%	5.8%	6.4%	0.6
Restaurants	1,037	1,424	37.3%	11.6%	15.5%	3.9
Cars	4,407	3,731	-15.4%	11.2%	7.9%	-3.3
Food	1,413	2,162	53.0%	9.2%	12.6%	3.4
Financial services	8,963	9,956	11.1%	3.7%	4.7%	1.0
Consumer electronics	3,957	4,647	17.4%	6.3%	6.7%	0.4
Travel	5,779	6,602	14.2%	4.9%	5.8%	0.9
Total Non-Mobile or Media Sectors	29,539	34,024	15.2%	6.2%	6.8%	0.5
Source: comScore