SMS advertising response rates

 Received SMS Ads, 000% Responded to SMS Advert Aug-07Aug-08% ChangeAug-07Aug-08Point ChangeDownloads for mobile phone40,79235,915-12.0%4.4%3.9%-0.6News or information25,92922,122-14.7%2.8%3.2%0.4Mobile phone or plan32,22231,574-2.0%4.6%4.7%0.1Entertainment12,64411,230-11.2%4.3%5.1%0.7Total Mobile + Media Sectors111,587100,841-9.6%4.1%4.1%0Clothing/Fashion3,9825,50338.2%5.8%6.4%0.6Restaurants1,0371,42437.3%11.6%15.5%3.9Cars4,4073,731-15.4%11.2%7.9%-3.3Food1,4132,16253.0%9.2%12.6%3.4Financial services8,9639,95611.1%3.7%4.7%1.0Consumer electronics3,9574,64717.4%6.3%6.7%0.4Travel5,7796,60214.2%4.9%5.8%0.9Total Non-Mobile or Media Sectors29,53934,02415.2%6.2%6.8%0.5Source: comScore

  Received SMS Ads, 000 % Responded to SMS Advert
  Aug-07 Aug-08 % Change Aug-07 Aug-08 Point Change
Downloads for mobile phone 40,792 35,915 -12.0% 4.4% 3.9% -0.6
News or information 25,929 22,122 -14.7% 2.8% 3.2% 0.4
Mobile phone or plan 32,222 31,574 -2.0% 4.6% 4.7% 0.1
Entertainment 12,644 11,230 -11.2% 4.3% 5.1% 0.7
Total Mobile + Media Sectors 111,587 100,841 -9.6% 4.1% 4.1% 0
Clothing/Fashion 3,982 5,503 38.2% 5.8% 6.4% 0.6
Restaurants 1,037 1,424 37.3% 11.6% 15.5% 3.9
Cars 4,407 3,731 -15.4% 11.2% 7.9% -3.3
Food 1,413 2,162 53.0% 9.2% 12.6% 3.4
Financial services 8,963 9,956 11.1% 3.7% 4.7% 1.0
Consumer electronics 3,957 4,647 17.4% 6.3% 6.7% 0.4
Travel 5,779 6,602 14.2% 4.9% 5.8% 0.9
Total Non-Mobile or Media Sectors 29,539 34,024 15.2% 6.2% 6.8% 0.5
Source: comScore