SOA users endangered by vendor marketing hype

"With many of the IT vendors marketing SOA offerings focusing primarily on the software development issues, SOA might as well stand for Something Altogether Ordinary" Independent IT industry analyst firm Macehiter Ward-Dutton (formed by former Ovum analysts) takes vendors' marketing of SOA offerings to task saying that it’s too short-sighted to address the number one challenge for enterprise IT: effective IT-business alignment.

"With many of the IT vendors marketing SOA offerings focusing primarily on the software development issues, SOA might as well stand for Something Altogether Ordinary"

Independent IT industry analyst firm Macehiter Ward-Dutton (formed by former Ovum analysts) takes vendors' marketing of SOA offerings to task saying that it’s too short-sighted to address the number one challenge for enterprise IT: effective IT-business alignment. Tekrati lists the key findings from a free report issued by the analyst, titled "SOA: handle with care." And in his blog today, Neil Ward-Dutton says that CA’s CTO, Yogesh Gupta, seems to get the idea.

What's great, is that Yogesh was talking about "IT services" from the perspective of operational management, rather than from the perspective of software development. Bravo!

Perhaps this short-sightedness helps explain why most c-level executives, IT managers, and architects alike still have not grasped the full meaning of SOA, as recent survey results from BEA Systems revealed.