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Social networking penetration in Latin America in September 2008

CountrySep-2007Sep-2008Point ChangeLatin America78.087.29.3Brazil76.085.39.3Chile74.080.16.1Colombia69.979.69.7Argentina70.477.16.7Venezuela69.177.18.0Mexico67.373.05.7Puerto Rico60.570.510.0Source: comScore

Country Sep-2007 Sep-2008 Point Change
Latin America 78.0 87.2 9.3
Brazil 76.0 85.3 9.3
Chile 74.0 80.1 6.1
Colombia 69.9 79.6 9.7
Argentina 70.4 77.1 6.7
Venezuela 69.1 77.1 8.0
Mexico 67.3 73.0 5.7
Puerto Rico 60.5 70.5 10.0
Source: comScore