Sony shuffles management of ailing mobile division

Sony's mobile unit is due to be led by a new director as the company attempts to turn the failing business around.

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Sony is shuffling around management within its mobile division in an effort to revitalize the ailing unit.

The electronics giant said Thursday that Hiroki Totoki, current senior vice president of Corporate Planning, Finance and New Business, has been lined up to replace Kunimasa Suzuki as the new president of Sony Mobile Communications.

The appointment, due to begin on 16 November, will see Suzuki's role shift to executive vice president of Sony Entertainment.

Sony's Xperia smartphones have not sold as well as the company would wish, thanks to stiff competition from the likes of Apple and Samsung, as well as poor consumer demand. The Tokyo-based firm took an impairment charge of approximately $1.7 billion this year , and pledged to cut its mobile division staff by 15 percent; a loss of roughly 1,000 jobs.

As a result, the company slashed its sales forecast earlier this year — in the full year forecast ending March 31, Sony now predicts net loss of $2.15 billion from $466.3 million.

Sony is due to announce Q2 financial results on Friday.

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