Spam and filters are biggest challenges in e-mail marketing

A Responsys survey of marketing decision-makers at B2B and B2C companies finds that at least 60% of respondents cite spam, e-mail filters and e-mail inbox clutter as the biggest challenges they face in e-mail marketing efforts. Over 50% say developing quality e-mail lists is the greatest challenge in the business today.

A Responsys survey of marketing decision-makers at B2B and B2C companies finds that at least 60% of respondents cite spam, e-mail filters and e-mail inbox clutter as the biggest challenges they face in e-mail marketing efforts. Over 50% say developing quality e-mail lists is the greatest challenge in the business today.