Square launches App Marketplace to woo merchants to Register

The Square App Marketplace, stocked with products from Intuit and Stitch Labs, among others, ties back to Square Register, the company's cornerstone point-of-sale platform for payments, inventory, and analytics.


Following in the footsteps of tech giants large and small, consumer and enterprise, Square is throwing open the digital doors its own App Marketplace.

The payments platform provider is touting the one-stop shop to merchants as a hub for finding relevant apps not only from Square itself but also other business applications tailored to work with Square.

On the flip side, developers can also bring their apps to Square sellers.

Some of the integrated apps come from the likes of Intuit QuickBooks, Xero, Stitch Labs, IFTTT, TaxJar, SumAll, Fresh KDS, Shopseen, and ShipStation.

Specifically, these apps are supposed to work with Square Register, the company's cornerstone point-of-sale platform for payments, inventory, and analytics .

Although Square might be most closely associated with the iconic white dongle, enabling credit card payments via smartphones and tablets, this cloud-based platform is increasingly become the San Francisco firm's money ticket on the way to an expected IPO .

Square has been consistently bolstering Register from a myriad of angles over the last several months, tacking on a new invoice feature , an online scheduling tool for SMBs , and an order-ahead function dubbed Pickup .

All the while, Square has been repeatedly downplaying rumors about a potential sale or merger with the likes of Apple or Google while also trying to keep in step with online retail giant Amazon .

Nevertheless, Square continues to grow online and off, including with a major investment of its own earlier this year when it opened a new office along one of the most retail-heavy streets in Manhattan -- and just one mile from Wall Street.

The Square App Marketplace is now live and open for business.

Image via Square