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StarHub targets e-biz initiative at SMEs

StarHub Internet Ptd Ltd has unveiled a new e-business initiative aimed at the small- and medium-sized enterprises (SMEs) here called StarBiz.

SINGAPORE--StarHub Internet Ptd Ltd has unveiled a new e-business initiative aimed at the small- and medium-sized enterprises (SMEs) here called StarBiz.

According to StarHub Internet general manager Kyong Yu, StarBiz will aggregate content, host online exchanges and third-party ASP services, as well as package its in-house solutions such as leased line and mobile services.

In a three-pronged approach expected to kick off mid-July, StarBiz will include services and applications such as email, CRM tools and office applications on a per user, per month subscription basis.

The second phase, which will go live next January, will boast of e-learning and video conferencing services. The last phase will provide customers with mission critical business applications such as storage and disaster recovery services, StarHub claimed.

Yu claimed that StarBiz would provide its customers with a single point of access to various applications at a lower cost. "They will receive only one bill and utilize the service under one service level agreement for all content and applications," he added.

Presently, StarHub Internet's partners for this program include Channel NewsAsia, ZDNet Asia, iAspire, DP Information and Commerce Exchange.

Yu said that it is in talks with approximately 20 other potential partners but he declined to elaborate.

To date, the company has bagged three customers from the banking and financial industry for StarBiz, Yu said, without disclosing their identities.

With the launch of StarBiz, StarHub Internet expects to increase its revenue from the corporate market by 20 percent in the next 12 months, Yu said in a telephone interview.

At present, 72 percent of StarHub Internet's total revenue comes from the corporate market while the consumer market contributes 25 percent, a company spokesperson said without revealing specifics. The remaining 3 percent is miscellaneous revenue like online advertising.

StarHub Internet expects to be profitable in the next three to five years, the spokesperson added.