Steve Jobs, give me over-the-air downloads. Is that so hard?

My ZDNet colleague David Berlind offers an excellent roundup of those big Apple announcements yesterday: movies on your iPod via iTunes7 (shown above) a new iPod, easier transfer between your Mac and your tv, all that cool stuff. Once again, Apple CEO Steve Jobs makes a presentation and everyone goes ga-ga.

Not me, tho'.

But to me the energy is all in the wrong place. It is cool that you will be able to download movies to your iPod, and transfer files and all that stuff, but it seems to me that Apple may be overlooking the easiest way to get your digital content on to your iPod to begin with.

That'd be through over-the-air download- such as an antenna-enabled iPod that would synch up to the iTunes store.

It could be cell, it could be Wi-Fi, it could be VoIP, use smoke signals for all I care. Just have an antenna sticking into the ether, give me a secure connection to iTunes, let me securely purchase and download the content I want.

Then tell me how cool the device is, and how I will be able to move these files all around the machines in my manse (as if).

Until then, who cares? I never liked synching, and even though I am a music lover, I have too much on the brain to deal with this process.