Singapore, 26 April 2000 - Singapore Technologies Telemedia, through its subsidiary, stt.com, and US-based Onyx Software, a provider of enterprise-wide, customer-centric e-business
solutions, have formed a strategic alliance to create Asia's first hosted, web-based CRM (Customer Relationship
The new service, known as CRM-on-Demand, will enable businesses of all sizes to take advantage
of an Internet-based customer relationship management system rapidly without the costs and challenges of implementing
and operating an in-house IT system.
Stt.com and Onyx will also collaborate to build a like-minded community of channel partners including system integrators,
application service providers (ASP) and consultants, to help companies in the region become more customer-centric
through the use of CRM. These channel partners will be able to deliver CRM-on-Demand without being hosts themselves.
Initially available in Singapore, Hong Kong, Thailand, CRM-on-Demand will be extended to Malaysia, China, Indonesia,
the Philippines, Taiwan and Brunei by the end of this year.
CRM-on-Demand will be hosted on stt.com's regional network of WEBCentres - which provides hardware and software
support, and other IT resources. Together with Onyx, they will offer Onyx Front Office 2000, a customer-centric
CRM solution, powered by the Onyx e-Business Engine.
Stt.com's infrastructure is built on open standards and offers solutions to companies in the region to build, host
and operate Internet portals. These solutions are designed to support the latest technologies and integrate into
multiple legacy data sources.
According to Lee Theng Kiat, President of Singapore Technologies Telemedia, the new customer-centric service will
give companies the power to compete more effectively in the new economy. "The Internet is changing the way
Asian companies do business and stt.com and Onyx are giving them a powerful way to compete," he said. "We
are bringing to market a full suite of Onyx-based Internet relationship management capabilities and hosting it
for customers to ensure that they are up and running quickly and without the hassle of running the applications
themselves. This is unique in Asia and exciting for stt.com to be a part of."
"Onyx and stt.com are delivering a powerful hosted service with Onyx Front Office at the core. The Onyx platform
will allow companies to define and address customer preferences and changing business conditions," said Mr
Brent Frei, Onyx Software President and CEO. "This agreement has many benefits. It gives Onyx a widespread
distribution network across Asia, it gives stt.com a robust business service to extend to its current and future
customer base, and it brings the power to win in the Internet economy to thousands of companies across Asia that
compete for customers every day."
Said Tay Kiong Hong, General Manager/Vice President of stt.com: "CRM is all about differentiating customers,
and then selling or serving them in a distinctive fashion. As Asian customers grow in sophistication, companies
realise the need for meaningful and effective CRM to retain customers and to make a strong impact on their revenue
and bottom line. At the same time, these companies are faced with the challenges of high investment cost and risk
when implementing CRM on their own. stt.com recognises these unique sets of challenges which is why we have introduced
this hosted, Web-based CRM solution. We will also work in partnership with our channel partners to help more companies
in this region become more customer-focused."
"By using Onyx Front Office 2000 at stt.com, businesses get an enterprise-wide, customer-centric e-business
solution that combines the best of traditional CRM with online customer interaction capabilities," said Mr
J Y Pook, Onyx Managing Director for Asia. "They get flexibility, scalability and security, with a low total
cost of ownership and a high return on investment."
Onyx Front Office 2000 offers an enterprise-wide, customer-centric e-business solution, combining traditional customer
relationship management and online customer interaction capabilities.
About Singapore Technologies Telemedia
Started in 1994, Singapore Technologies Telemedia (STT) aims to be the leading "New World" global info-communications
service provider. It offers a wide suite of services comprising fixed and mobile telephony (StarHub), e-commerce
solutions and services (stt.com), paging (ST SunPage), mobile data communications (ST Mobile Data), digital mobile
communications network (ST Advanced Radio), satellite services (ST Teleport), cable television (Singapore Cable
Vision), distribution of telecommunications equipment (TeleChoice International) and research facility for IT and
telecommunications companies (TeleTech Park).
Through STT International, the company has established a strong presence in China. Its China GSM network covers
major cities in Szechuan province and has about 52,000 subscribers to date. STT's nationwide paging network, a
joint venture with China Unicom, covers 21 Chinese cities and boasts two million subscribers.
STT is the telecommunications arm of the Singapore Technologies group, a multinational technology-based conglomerate
headquartered in Singapore.
Started in November 1999, stt.com is a wholly-owned subsidiary of Singapore Technologies Telemedia. stt.com's vision
is to be the new Networked e-Business infrastructure company providing IP-centric services across major Asia-Pacific
cities and beyond. Its mission is to help companies in Asia fully exploit the power of the Internet and better
compete in the new economy.
Stt.com offers a full suite of e-commerce services including horizontal web applications, portal/e-business consulting,
regional network of WEBCentre, IP-based Virtual Private Network (VPN), IP telephony products and services, and
IP Exchange services.
To date, stt.com has established Singapore and Hong Kong as its super hubs and opened a third Internet WEBCentre
in Thailand. In March, STT signed a Memorandum of Understanding (MOU) with Astra Graphia, a subsidiary of the Astra
Group to open a WEBCentre and logistic centre in Indonesia. A MOU was also signed with the Renong Group to set
up a 100-acre Free Trade Area e-Facility in Malaysia.
Onyx Software Corporation (NASDAQ: ONXS) is a leading supplier of enterprise-wide, customer-centric e-business
applications. Onyx Software's enterprise-class software connects and powers a company's entire e-business world,
including customers, partners and sales, marketing, service and call center functions.
Onyx Software's award-winning products are known for flexibility, reliability and quick deployment, resulting in
high return on investment, low total cost of ownership and industry-leading customer satisfaction. Onyx Software
operates worldwide, supporting large, medium and small companies such as Agile Software, American Express, BroadWing,
Cognos, CommerceOne, Credit Suisse, Dreyfus, Ericsson, FirstWorld Communications, Hummingbird, International SOS,
Kana Communications, NTL Group, Portland Trail Blazers, Sierra Health Services, Singapore Cable Vision and US Bancorp.