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Sun's success formula: NPV

John Loiacono, Sun executive vice president of software, says Sun is moving toward a happy meal approach to selling. At McDonald's, you get the combo of a burger, fries and a soft drink for less than the price of the individual items, and you get a free toy.

SchwartzLoiacono
John Loiacono, Sun executive vice president of software, says Sun is moving toward a happy meal approach to selling. At McDonald's, you get the combo of a burger, fries and a soft drink for less than the price of the individual items, and you get a free toy. Sun plans to bundle its hardware and software into subscriptions that are far cheaper in aggregate than as individual components.