Super Bowl advertising: rates and revenue (1988-2007)

Year	Cost :30 Unit ($000)	Total Ad Revenue ($ millions)
1988	645	34.8
1993	850	49.3
1998	1,292	80.1
2002	2,200	134.2
2003	2,150	130.1
2004	2,302	149.6
2005	2,400	158.4
2006	2,500	162.5
2007	2,385	151.5

Source: TNS Media