SuperBowl ads increase traffic to GoDaddy by 260%, Cialis.com by 155%, Tabasco.com by 119%

Do SuperBowl ads improve Web traffic? According to HitWise, domain name registrar GoDaddy.

Do SuperBowl ads improve Web traffic? According to HitWise, domain name registrar GoDaddy.com experienced a 260.21% surge in Web traffic after its controversial ad aired on SuperBowl. HitWise tracked the Web traffic on SuperBowl Sunday vs. the day before.

One-day Web traffic increases to
SuperBowl advertisers' Web sites

Rank Site Increase
1. www.godaddy.com 260.21%
2. www.cialis.com 155.41%
3. www.tabasco.com 118.57%
4. www.dietpepsi.com 94.32%
5. www.nfl.com 90.95%
6. www.cadillac.com 74.82%
7. www.olympus-global.com 73.69%
8. www.lincolnvehicles.com 57.86%
9. www.frito-lay.com 57.28%
10. www.tacobell.com 48.74%
Source: HitWise