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Innovation

Tablet ownership in U.S. surges

Pew Research found that tablet ownership among Americans has now hit the 35 percent mark, up 10 percent from a year ago.
Written by Larry Dignan, Contributor on

Thirty five percent of Americans own a tablet and 24 percent own and e-reader, according to the latest study from Pew Internet Research.

Pew documented a big jump in tablet ownership. In November 2012, 25 percent of Americans owned a tablet. The findings illustrate the democratization of tablet computing and the impact on lower-cost models beyond the larger version of the iPad.

This chart sums up the tablet and e-reader ownership breakdown for Americans 16 years old and up. It's also worth noting that previous Pew studies on tablet ownership in the U.S. started at age 18 and up.

pew tablet ownership

 

As for the demographics, Pew's research indicates that tablets are common among higher income Americans, but still haven't penetrated lower income demographics.

tablet owner breakdown

 

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