​Tablet sales up 18 percent in Brazil in Q3

Segment performs well despite a challenging year, says IDC

The tablet computing segment in Brazil has performed well in the third quarter of 2014, says analyst firm IDC.

Following a sluggish start of the year caused by the World Cup, the economic slowdown and the presidential elections impacting buying decisions, sales in the third quarter have seen a rebound, according to the analyst.

IDC numbers suggest that tablet sales increased by 18 percent in relation to the same period last year with 2,3 million units sold.

September was a particularly good month as manufacturers geared up to cater for the demands of high street retailers ahead of the Christmas season, the analyst says.

As for the operational system running on the devices sold in the third quarter, 95 percent were Android, of which 78 percent had a price tag of up to R$500 ($183). Cheaper devices costing up to R$300 ($110) were also popular, representing a 51 percent share of all tablets sold.

IDC predicts a 17 percent overall increase in tablet sales in Brazil for 2014 and a 10 percent increase for 2015.

In a separate report, IDC Brazil points to a decline in the tablet fever seen in 2013. According to the analyst outfit, the "big moment" for tablets in the country has passed and that from now on, sales are likely to reach a more stable level rather than the exponential growth seen in previous months.