Given Apple's reluctance to reduce prices on its products unless absolutely necessary —— retailers have had to resort to gimmicks to work around this fact during the holiday shopping season. The most common tactic over the last couple of Black Fridays has been to offer a store gift card with the purchase of an Apple product at full price — .
While Sam's Club appears to be avoiding this strategy the leak of Target's Black Friday ad shows it will be relying on it heavily. In fact, Apple's entire iPad lineup will be sold with a Target gift card included to drive store traffic.,
Naturally, the value of the card varies depending on which tablet you buy. At the low end, the original 16GB iPad mini comes with a $80 card, while the pricier new 16GB iPad Air 2 will net you $140 in Target cash. The remaining models — the mini 2 and 3 and the first-generation iPad Air — all include a $100 store gift card.
While Target using gift cards instead of sale prices on iPads may be disappointing, if not suprising, it's still one of the few computer-related deals the retailer is advertising for Black Friday. No laptop deals are being promoted, and only a couple of other tablet specials are listed. These include dirt-cheap RCA Android slates as doorbusters — $39.99 for a 7-inch tablet and $69.99 for an 8-inch version — that wouldn't be so notable except that RCA has suddenly become the fifth-biggest seller of tablets in the world (perhaps because the brand name is far more recognizable than the third-tier vendors it's competing against at the low end).
Otherwise the one other tablet "deal" is the kid-friendly, which Target is promoting as a $129.99 doorbuster. You should note that the tablet is a couple of years old, a device that was promoted back . While kids might put up with older hardware, two years is a lifetime when it comes to tablets, especially since even at $129.99, the price is on the high end for a 7-inch tablet with aging specs. Then again, if you must have it, the price is $50 lower than usual.