Investors buy 50 percent of Kiwi taxi app Zoomy

The taxi industry is responding to competitive threats such as Uber with technology of its own.

New Zealand-developed taxi industry app Zoomy said it has secured funding to take on disruptors such as Uber on both sides of the Tasman.

Windhaven, a privately owned Australasian investment company with investments in the taxi industry, has taken a 50 percent stake in Zoomy for an undisclosed sum.

Zoomy develops a smartphone app offering GPS tracking, taxi bookings, and mobile payment services. Taxi drivers can register with the service online.

Zoomy currently operates in Auckland, Wellington, and Christchurch, and offers apps for iPhone and Android phones.

"A raft of new entries, combined with possible legislative changes and pricing options on the horizon and the introduction of new, exciting technology, means the future of the taxi industry in Australia and New Zealand is changing, and changing quickly," Ben Unger, Windhaven CEO, said in a statement.

Zoomy said new projects include the expansion of its concierge service in bars, restaurants, and hotels, expansion of payment devices, and delivering hails to a greater number of drivers.