Telefonica does wearables deals with Sony, Samsung, and LG

One of Europe's biggest telcos plans to work with the hardware companies on getting its services onto their kit.

With wearables pretty much the hottest thing in mobile right now, Telefonica has decided to spread its bets on which mobile hardware maker will come to dominate the nascent market.

The Spanish telco announced on Tuesday it had inked agreements to collaborate with LG, Samsung and Sony on their development of wearable technology.

Telefonica will work with the three companies on the integration of its services, such as its VoIP app Tu Go, into their hardware.

The company is also "open to reach agreements with other market players, manufacturers, content providers, companies in the fashion industry to ensure that these devices are commercially successful", it said.

Two of the Telefonica struck deals with announced new wearables products at the MWC trade show in Barcelona this week: Sony launched a new SmartBand, while Samsung added two smartwatches , the Gear 2 and Gear Neo 2, to its wearable line-up, as well as a health band, the Gear Fit.

While wearable tech is still in its infancy, analysts are still predicting some big numbers for the market: Deloitte, for example, says it will be worth $3bn this year, and Canalys is predicting 17 million wearable bands will ship in 2014.

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