Telstra is encouraging its customers and partners to get creative and create apps in its new app development environment for its subscription-based voice and video cloud Telstra IP Telephony (TIPT) solution.
The new app development environment integrates the TIPT solution with customer business applications, and will consist of an open application programming interface (API) that will be accessible over the internet by customers and third party developers.
Apps will be broken into a three tiers, the first consisting of Telstra owned, operated, and supported apps, such as Telstra's desktop and mobile collaboration app, UC-one; certified third party apps accredited on the Telstra network and supported by Telstra partners; and open tier, which means customers are able to develop specific apps to meet their individual needs.
According to Philip Jones, Telstra executive director global products and solutions, the new platform will allow Telstra's network and software assets to be made accessible to developers and customers, and is expected to drive benefits for customers, including quicker response times and improved service.
One Telstra partner already using the TIPT app development environment is Camelon ICT Solutions, which has already developed, among others, a Camelon Presence app that integrates Microsoft Lync with TIPT for Telstra customers, as well as a suite of CRM integration and wizard tools.
The TIPT app development environment is an extension to Telstra's TIPT Cloud Collobration solutions, a product born out of its partnership with global communication software and service provider Broadsoft.
Telstra also has a Cloud Collaboration, which provides voice, video, telepresence, and mobile applications — known as Unified Communications as a Service (UCaaS) — to business, enterprise, and government customers.
The telco giant has committedtowards cloud services over the next five years.