But in most of the world mobile is the only way to go. Cellular links reach deep into the bush of even the poorest nations, connecting people and markets. It is as revolutionary as the telegraph because the service comes to you.
The work will not be easy. Some countries see mobile links replacing the taxes which once made phone calls so expensive. Others see it as a concession to sell, a source of graft. As a result regulations and distribution channels vary widely, Vital Wave Consulting notes.
My hope is these groups can create compelling business models that result in mHealth entrepreneurship. That's how mobile telephony first succeeded, small entrepreneurs taking phones into the bush and charging a fee for each call.
Adding value to what this entrepreneurial infrastructure already provides would be ideal.