There's more to mobile than ringtones

MDeC (Multimedia Development Corporation), the agency tasked with promoting the Multimedia Super Corridor, recently announced the launch of a new mobile content transcoding facility in Cyberjaya that will help to reduce the cost of developing mobile content.The services offered at the facility will be subsidized by MDeC to encourage the growth of mobile content such as ringtones, wallpapers and screensavers.

MDeC (Multimedia Development Corporation), the agency tasked with promoting the Multimedia Super Corridor, recently announced the launch of a new mobile content transcoding facility in Cyberjaya that will help to reduce the cost of developing mobile content.

The services offered at the facility will be subsidized by MDeC to encourage the growth of mobile content such as ringtones, wallpapers and screensavers.

MDeC said the building of the facility is in line with the government's efforts to encourage the creation of mobile content locally.

It's interesting how MDeC defines mobile content as ringtones, wallpapers and screensavers. It's a very narrow-minded view, not unlike MDeC's view of digital content which is usually defined as games and animation.

If mobile content is only ringtones, wallpapers and screensavers, then the future for the mobile content industry is bleak indeed as these are sunset industry applications. MDeC needs to have a broader perspective, really.