This ad brought to you via Bluetooth

I spoke to Tiffany Burns from iSign Media Corp at a CES party last night which offers some interesting if not controversial technology.  This technology will send you spa, I mean advertisements to you via Bluetooth technology.  Ms. Burns touted the fact that these ads were free since they weren't eating up any cell phone time or racking up messaging charges, but my immediate reaction was what happens if the user doesn't want to see the ad.  Burns' responded that the user can simply hit no on the yes/no dialog but I asked what if the user doesn't even want to see these ads ever, not even the prompting.  The response was to turn off Bluetooth which didn't make me any more comfortable since people may not know or may not want to shut off Bluetooth on their cell phone.

Now I have my personal feelings about this technology but I want to hear what you have to say about this so I put up the following poll.  Please feel free to comment in the talkback section too.

[poll id=40]