You enterprise users may not be used to buying your gear at Best Buy, Radio Shack, and other consumer-themed electronic retailers, but you home users excited by VoIP may be headed that way. Thats the view of Ovum Research director Jan Dawson, who writes that "VoIP is moving beyond Dilbert types and into middle America."
Dawson adds that an increased retail presence is necessary to push this ball forward, and seems encouraged that major providers such as AT&T and Vonage are inking shelf-space pacts with retailers.
I have this theory that in enterprise-level technology adaptation, the advocacy path is as likely to lead up from the trenches as being passed down from high by bleeding edge CTOs. We see this in corporate uses for Instant Messaging, where enthusiasm for workplace IM systems has largely been driven by staff that first became familiar with IM by watching their own teenagers use it.
Dont be surprised to see a same pattern here.