Tibco Software on Wednesday launched tibbr Meetings, which integrates enterprise conferencing applications into the social enterprise stream.
Ram Menon, president of social computing at Tibco, said that the company's plan was to allow tibbr to integrate seamlessly with web conferencing applications companies have already acquired. As a result, Tibco integrates with one click to WebEx, Skype and Google Hangouts.
"Companies have invested heavily on meeting infrastructure so customers have told us they want that integration," said Menon. "Our focus is on the enterprise and what customers believe."
Tibco's tibbr has garnered traction by leveraging the company's core messaging technology and integrating process data, streams and outside social networks.
In a nutshell, the tibbr Meetings update available today allows users to turn social conversations in live meetings with a click. The running gag with web conferencing and collaboration tools is that it takes 20 minutes to set up a 15 minute meeting. The interface looks like this.