Top-10 brands for Q1 2008: product placement on cable TV

BrandProduct CategoryTotal #OccurrencesUnder Armour ApparelApparel2,960Elle MagazineMagazine2,429Orange County Choppers ApparelApparel2,264Orange County Choppers MotorcyclesMotorcycles1,978New York Yankees Baseball TeamBaseball Team1,155Big Black ApparelApparel1,149Parsons School Of DesignSchool1,117Metzeler Motorcycle Parts-Access TiresMotorcycle Parts-Access1,101New Era Cap HatsHats1,099Airgas Industrial Supplier (tie)Industrial Supplier1,052Monster Energy Drinks-Isotonic (tie)Drinks-Isotonic1,052Total17,356Source: Nielsen

Brand Product Category Total #
Occurrences
Under Armour Apparel Apparel 2,960
Elle Magazine Magazine 2,429
Orange County Choppers Apparel Apparel 2,264
Orange County Choppers Motorcycles Motorcycles 1,978
New York Yankees Baseball Team Baseball Team 1,155
Big Black Apparel Apparel 1,149
Parsons School Of Design School 1,117
Metzeler Motorcycle Parts-Access Tires Motorcycle Parts-Access 1,101
New Era Cap Hats Hats 1,099
Airgas Industrial Supplier (tie) Industrial Supplier 1,052
Monster Energy Drinks-Isotonic (tie) Drinks-Isotonic 1,052
Total 17,356
Source: Nielsen