Top categories for online ads: technology, finance, automotive

Technology and Finance were top categories for online advertising in 2004, according to AdZone.

Technology and Finance were top categories for online advertising in 2004, according to AdZone.

Rank Category Estimated Expenditures Impressions
1 Technology $181,406,100 14,602,000,000
2 Finance $89,730,650 7,020,786,000
3 Automotive $64,027,400 6,975,806,000
4 Retail $61,747,100 5,688,070,000
5 Business $50,274,300 4,427,728,000
6 Travel $47,382,700 4,286,857,000
7 Home $33,821,500 1,923,517,000
8 Entertainment $32,463,700 2,258,371,000
9 Sports & Leisure $30,720,100 2,184,377,000
10 Health $28,052,400 2,775,364,000
Source:AdZone