Top net advertisers in July 2005: Apollo Group, Vonage, United Online

Nielsen//NetRatings named Apollo Group, Vonage, United Online and LowerMyBills as top Internet advertisers in July 2005. Estimated spending reflects CPM-based advertising only, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions, email and direct response.

Nielsen//NetRatings named Apollo Group, Vonage, United Online and LowerMyBills as top Internet advertisers in July 2005. Estimated spending reflects CPM-based advertising only, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions, email and direct response. Impressions reported exclude house ads, which are ads that run on an advertiser's own Web property.

Top Internet advertisers in July 2005

AdvertiserEstimated budgetEstimated
impressions, 000
Apollo Group$17,311,1004,036,886
Vonage$16,384,4003,603,453
United Online$15,622,5004,460,343
LowerMyBills$14,646,8003,586,189
Netflix$9,463,2001,772,527
Dell$9,405,3002,375,158
Orbitz$8,588,7001,123,793
Scottrade$7,872,5001,733,160
Monster$7,246,1001,561,976
General Motors$7,178,5001,229,349
Source: Nielsen//NetRatings