Top online retail categories by order size: computer hardware, tickets, automotive

Nielsen//NetRatings ranked various retail categories by order size. Nielsen//NetRatings data covers February 2005, and for four categories - computer hardware, event tickets, automotive goods and office supplies, the average order size is above $100.

Nielsen//NetRatings ranked various retail categories by order size. Nielsen//NetRatings data covers February 2005, and for four categories - computer hardware, event tickets, automotive goods and office supplies, the average order size is above $100.

Top retail categories by average order size
Product category Average order size, $
Computer Hardware 584.47
Event & Movie Tickets 121.60
Automotive 119.23
Office Supplies 102.47
Consumer Electronics 99.12
Child/Baby Care 86.13
Sporting Goods & Outdoor Activities 74.15
Home & Garden 69.99
Shoes & Athletic Footwear 53.14
Flowers, Greetings, & Specialty Gifts 51.61
Computer Software 46.76
Jewelry & Watches 46.62
Health/Wellness/Beauty 45.94
Apparel & Accessories 44.68
Toys, Games & Hobbies 40.41
Source: Nielsen//NetRatings