HitWise published the report on top 10 sites for Thanksgiving and Black Friday shopping.
| Top 15 Shopping and Classifieds Web Sites Ranked By Visits for Thanksgiving Day and Black Friday 2003 and 2004 | |||
| Thanksgiving Day traffic, 2004 vs. 2003 | Black Friday traffic, 2004 vs. 2003 | ||
| 1. | eBay | + 6.72% | + 9.84% |
| 2. | Amazon.com | + 0.57% | - 6.64% |
| 3. | Walmart.com | + 9.22% | + 10.68% |
| 4. | BestBuy.com | - 8.29% | - 17.23% |
| 5. | Target | + 44.97% | + 13.97% |
| 6. | Dell USA | + 102.60% | + 78.86% |
| 7. | Circuit City | - 24.25% | - 14.11% |
| 8. | Sears | + 14.72% | + 10.10% |
| 9. | Yahoo! Shopping | - 29.78% | - 24.53% |
| 10. | BizRate.com | + 39.23% | + 26.27% |
| Source: HitWise | |||
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