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Top US advertisers in traditional media in 2008

RankParent CompanyAd Dollars Spent1Procter & Gamble Co$2,342,319,3972General Motors Corp$1,441,747,3993AT&T Inc$1,317,893,3774Verizon$1,125,700,5125Johnson & Johnson$1,059,109,1386Time Warner Inc$878,355,3327Toyota Motor Corp$819,377,0268General Electric Co$807,869,6889Ford Motor Co$742,708,52910Pepsico Inc$730,503,931Source: Nielsen

Rank Parent Company Ad Dollars Spent
1 Procter & Gamble Co $2,342,319,397
2 General Motors Corp $1,441,747,399
3 AT&T Inc $1,317,893,377
4 Verizon $1,125,700,512
5 Johnson & Johnson $1,059,109,138
6 Time Warner Inc $878,355,332
7 Toyota Motor Corp $819,377,026
8 General Electric Co $807,869,688
9 Ford Motor Co $742,708,529
10 Pepsico Inc $730,503,931
Source: Nielsen