Business
Top US advertisers: Procter and Gamble, General Motors, Time Warner
TNS Media Intelligence published the advertising budgets of top 10 advertisers (both online and offline) in the United States. Procter & Gamble, General Motors and Time Warner all spend more than $2 bln a year on advertising.
TNS Media Intelligence published the advertising budgets of top 10 advertisers (both online and offline) in the United States. Procter & Gamble, General Motors and Time Warner all spend more than $2 bln a year on advertising.
| Top US advertisers, 2004 | |||
| Company | 2004 spending, mln. $ | 2003 spending, mln. $ | Change, % |
| Procter & Gamble | $2,915.10 | $2,713.30 | 7.40% |
| General Motors | $2,802.60 | $2,385.70 | 17.50% |
| Time Warner Inc | $2,062.30 | $1,953.50 | 5.60% |
| SBC | $1,967.70 | $1,945.80 | 1.10% |
| Daimler Chrysler | $1,825.30 | $1,652.40 | 10.50% |
| Ford Motor Co | $1,643.50 | $1,455.30 | 12.90% |
| Verizon | $1,624.90 | $1,278.30 | 27.10% |
| Walt Disney Co | $1,484.10 | $1,511.30 | -1.80% |
| Johnson & Johnson | $1,289.30 | $1,187.60 | 8.60% |
| News Corp Ltd | $1,129.20 | $1,007.70 | 12.10% |
| Total | $18,744.20 | $17,090.90 | 9.70% |
| Source: TNS Media Intelligence | |||