Brazilian software giant Totvs has appointed a new head to lead its international expansion efforts, which will will be focused on growth in other Latin American markets.
Following the sudden departure of Rodrigo Kede Lima - who had been hired to replace the company's founder and chief executive Laércio Consentino and develop the firm's international footprint but jumped ship to lead IBM's LatAm operation - Totvs found an internal executive to do the job.
Marcelo Souccar, previously an innovation director focused on the healthcare and legal sectors, will now have the main focus of boosting sales of the company's enterprise resource management (ERP) offering, as well as other products such as analytics tools outside its home turf.
According to the executive, the main countries and areas of focus will initially be the Monterrey and Guadalajara regions of Mexico, as well as Colombia and Argentina.
Totvs is already present in 41 countries and employs around 500 staff outside Brazil. However, international business represents less than 2 percent of the company's net revenue.
A popular choice when it comes to ERP, Totvs products dominate the small and medium enterprise segment in Brazil, while the large enterprise market is dominated by German powerhouse SAP.
In order to continue gaining market share, the Brazilian firm is trying to get clients to upgrade to the latest version of its ERP platform, boosting the popularity of Fluig, its collaboration and productivity tool and also ramping up cloud adoption, with products provided in partnership with Amazon Web Services.