Traffic from Google and other search engines to specific Web categories in October 2008

CategoryShare of trafficfrom searchenginesGrowth in share oftraffic fromsearch enginesOctober 2007 -October 2008Share of trafficfrom GoogleOctober 2008Growth inshare of trafficfrom GoogleOctober 2007 -October 2008Health and Medical44.92%0%31.88%10%Travel35.71%10%26.41%24%Shopping and Classifieds25.14%-3%17.51%9%News and Media20.90%-1%15.09%13%Entertainment23.57%9%16.12%25%Business and Finance18.61%9%12.92%25%Sports12.01%17%8.46%32%Online Video31.83%24%23.51%49%Social Networking18.61%24%12.33%48%Source: Hitwise

Category Share of traffic
from search
engines
Growth in share of
traffic from
search engines
October 2007 -
October 2008
Share of traffic
from Google
October 2008
Growth in
share of traffic
from Google
October 2007 -
October 2008
Health and Medical 44.92% 0% 31.88% 10%
Travel 35.71% 10% 26.41% 24%
Shopping and Classifieds 25.14% -3% 17.51% 9%
News and Media 20.90% -1% 15.09% 13%
Entertainment 23.57% 9% 16.12% 25%
Business and Finance 18.61% 9% 12.92% 25%
Sports 12.01% 17% 8.46% 32%
Online Video 31.83% 24% 23.51% 49%
Social Networking 18.61% 24% 12.33% 48%
Source: Hitwise