Traffic to Apple.com after iPhone and iPhone 3G launches

4 Weeks ending 06/23/074 Weeks ending 07/05/08AgeTraffic shareAgeTraffic share18-2432.22%18-2434.75%25-3421.45%25-3419.69%35-4422.05%35-4418.54%45-5415.35%45-5416.69%55+8.92%55+10.33%IncomeTraffic shareIncomeTraffic share<$30,00020.83%< $30,00020.17%$30,000 - $59,99927.47%$30,000 - $59,99927.38%$60,000 - $99,99927.02%$60,000 - $99,99927.36%$100,000 - $149,99913.18%$100,000 - $149,99916.45%> $150,00011.50%> $150,0008.64%GenderTraffic shareGenderTraffic shareMale51.51%Male50.77%Female48.49%Female49.23%Source: Hitwise

4 Weeks ending 06/23/07		4 Weeks ending 07/05/08
Age	Traffic share	Age	Traffic share
18-24	32.22%	18-24	34.75%
25-34	21.45%	25-34	19.69%
35-44	22.05%	35-44	18.54%
45-54	15.35%	45-54	16.69%
55+	8.92%	55+	10.33%
Income	Traffic share	Income	Traffic share
<$30,000	20.83%	< $30,000	20.17%
$30,000 - $59,999	27.47%	$30,000 - $59,999	27.38%
$60,000 - $99,999	27.02%	$60,000 - $99,999	27.36%
$100,000 - $149,999	13.18%	$100,000 - $149,999	16.45%
> $150,000	11.50%	> $150,000	8.64%
Gender	Traffic share	Gender	Traffic share
Male	51.51%	Male	50.77%
Female	48.49%	Female	49.23%
Source: Hitwise