Business

Transcript: PDC08 Keynote – Ray Ozzie, Amitabh Srivastava, Bob Muglia and David Thompson

Todd Bishop, TechFlash; Ed Bott, ZDNet; Kip Kniskern, Liveside; Rafael Rivera, Within Windows; Paul Thurrott, Windows Supersite; and Tom Warren, Neowin; and Long Zheng, Istartedsomething — and yours truly--did a group blog of the first PDC keynote.Here's the live blog transcript (speakers: Ray Ozzie, Amitabh Srivastava, Bob Muglia and David Thompson):8:04Long Zheng: 8:04Long Zheng: Hello all and welcome to the liveblog.

Written by Mary Jo Foley, Senior Contributing Editor Oct. 27, 2008 at 3:25 a.m. PT

Here's the live blog transcript (speakers: Ray Ozzie, Amitabh Srivastava, Bob Muglia and David Thompson):

8:04	Long Zheng:

8:04	Long Zheng: Hello all and welcome to the liveblog.

8:04

Long Zheng: Your hosts are, Ed Bott (http://www.edbott.com), Paul Thurrott (http://www.winsupersite), Kip Kniskern (http://www.liveside.net), Mary Jo Foley (http://blogs.zdnet.com/microsoft), Rafael Rivera (http://www.withinwindows.com), Tom Warren (http://www.neowin.net), Todd Bishop (http://www.techflash.net) and Long Zheng (http://www.istartedsomething.com).

8:04	Tom W - Neowin.net: Good morning all

8:05	Paul: Good morning all.

8:06	Rafael Rivera: Aloha! We're blogging about Windows 8 right?

8:06	[Comment From Joel] Hi, guys - thanks for doing this. Have fun!

8:06	[Comment From Brandon LeBlanc] Good morning...and stuff.

8:07	[Comment From Rahul] No silly, Windows 9

8:07	[Comment From Matt] Yes thanks all of you fro doing this! Good to see you here as well Brandon..

8:07	[Comment From Jcool] Hey Paul, try not to mention the iPhone too many times. :)

8:07	[Comment From Tom Riley] Is the Cloud OS keynote part of this main one now?

8:07	Long Zheng: @Tom Riley: I think cloud OS will be a big part of this keynote.

8:08	[Comment From Carl] Will we get photos through the keynote?

8:08	Long Zheng: @Carl: I'll be taking lots of pictures

8:08	[Comment From ZippyV] Is there a videofeed where we can follow this?

8:08	Long Zheng: @ZippyV: Check my blog, the links are there

8:09	Long Zheng:

8:09	Long Zheng: Hall filling up

8:09	Rafael Rivera: @Emmanuel: Definitely tired. Long is very demanding of us...

8:10	[Comment From Freak180] Are we going to see any pictures of windows 7?

8:10	Long Zheng: Not today Freak180. Windows 7 is all Tuesday

8:10	[Comment From Charles] Live stream: http://www.microsoftpdc.com/

8:11	Paul: Where do I file my W-2? I think the new guy (Todd) covers that. :)

8:12	[Comment From Tom Riley] Loving the "Windows 7 is actually Windows XP?" banner. I guess MS want to keep clear of the...V word.... :P

8:12	[Comment From Nero] Do you think the cloud OS is related to the major Mesh update this week?

8:12	Long Zheng: @Nero: Maybe!

8:12	[Comment From ZippyV] Room looks not so big

8:12	Long Zheng: @ZippyV: Just a little dark

8:12	[Comment From ricky] how long untill it starts?

8:12	Long Zheng: @ricky: 8.30am

8:14	Long Zheng: Side note: Comments are manually inserted into the liveblog. Thanks for everyone's comments, but I can't add all of them. We do see all of them though.

8:14	Paul: The Windows 7 banner in the entrance to the LACC reminds me of Windows 2000, not XP. It's got the same solid and hollow squares.

8:15	Rafael Rivera: To those playing along from LA, the press seating will be opening up to general public (not filled). Grab your seats now!

8:15	Long Zheng: Music is still going...

8:16	Long Zheng: I just want to thank everyone for coming. It's pretty astonishing how many people joined in so little time.

8:16	[Comment From Jay] is the music over there the same music playing on the video stream?

8:16	Rafael Rivera: @Jay: Is it retarded? Yes.

8:16	Paul: I believe we're going to see Windows Server 2008 R2 and Cloud OS today...

8:17	Paul: Raf's just mad they used his playlist

8:17	Rafael Rivera: Yes, my playlist consists purely of Windows Sample music. Like humans do baby!

8:19	Long Zheng:

8:19	Long Zheng: Still filling

8:19	Paul: ooh pictures. Its the geek of the week awards. that guy in the front is going to win [crosses fingers]

8:19	Long Zheng: Music stopped

8:19	Long Zheng: Too soon, started again.

8:20	Paul: Long: First time at PDC? :) It starts at 8:30. And Microsoft is never early! :)

8:21	Paul: @redx: Not that you know of. :\|

8:22	Long Zheng:

8:23	Long Zheng: Channel 9 guy

8:23	[Comment From Alpha] I like pie

8:23	Rafael Rivera: @Alpha: Indeed.

8:23	Long Zheng: WIfi is still up. The signal gods are pleased. I sacrificed much last night.

8:24	[Comment From george] this might sound stupid but can we see windows 7 today?

8:24	Long Zheng: @george: No. No Windows 7 today.

8:24	Ed Bott: Hello world!

8:25	Paul: Yeah, don't expect anything on the Win7 front today. Silly. But there it is.

8:25	Paul: Hey Ed.

8:25	[Comment From steve] how long does the keynote last?

8:25	Long Zheng: @Steve: 2 hours

8:25	[Comment From Michael] Hopefully your music in the hall is better than the stuff coming through the web.

8:25	Long Zheng: @Michael: Don't think so

8:25	[Comment From NickHodge] Coveritlive is full of win

8:26	[Comment From Tom] Everyone forget Windows 7. "Cloud OS" is the way forward :)

8:26	[Comment From Ichiro] I really wanna know if the new "Cloud OS" will sit on top of Windows or be independent OS?

8:26	[Comment From Brian] Are Live Mesh announcements coming later in the week as well?

8:26	Long Zheng: @Brian: Mesh should be today.

8:27	Long Zheng: "Good morning and welcome. Begin in a few minutes"

8:27	Rafael Rivera:

8:27	Rafael Rivera: Press room this morning.

8:27	Rafael Rivera: Paul is the ape on the left.

8:27	Paul: But what a fine looking example of the species

8:28	[Comment From Nick] Paul you didn't bring your mac book? lol

8:28	[Comment From AndrewM] Where is Mary Jo?!?!?

8:28	Long Zheng: Still missing MJ. Tom Warren.

8:28	Long Zheng: And Kip.

8:28	Paul: MJ is here. Tom is in keynote hall.

8:28	Long Zheng: And our latest contestant, Todd Bishop.

8:28	[Comment From Walter Lounsbery] The unwashed masses at NotAtPDC.com conference, tweets at http://twitter.com/notatpdc

8:28	Paul: He is in keynote hall as well. (Todd, that is.)

8:29	[Comment From steve] http://blogs.msdn.com/cloud/default.aspx

8:29	[Comment From Vik] Just checking. Are you guys getting my comments?

8:29	Rafael Rivera: @Vik: Yes sir.

8:29	[Comment From Ste (Neowin)] out of interest are these filtered?

8:29	Long Zheng: Not filtered, but we have to manually promote them.

8:30	[Comment From Daniel] Live stream for people that don't know is available here: http://www.microsoftpdc.com/

8:30	[Comment From PayneX] is this austin powers or james bond music?

8:30	Rafael Rivera: @All: Comments are all moderated. MJ says hello!

8:30	Long Zheng: We have 424 unique viewers right now. Thanks all. This is awesome fun.

8:31	[Comment From Sebastian] "Starts in 5 minutes" is being said in the webcast

8:31	[Comment From Altrus Edwards] What is this keynote about?

8:31	Long Zheng: Cloud OS, Mesh

8:31	[Comment From Sarah Perez] hello to my favorite bloggers - thank you thank you for liveblogging this!

8:32	LiveSide: Barcalounger section checking in

8:32	Paul: Windows Azure?? Pfftt.

8:32	Paul: You gotta love "ass-pirational" names.

8:32	Long Zheng: "Good morning"

8:32	Long Zheng: "About to begin"

8:32	Rafael Rivera: I hear the FCC coming...

8:33	Long Zheng: "Thank you" Thank you too.

8:33	[Comment From Dovella] See here Paul http://blogs.msdn.com/cloud/default.aspx

8:33	LiveSide: Long Zheng: gangblogger secretary

8:33	[Comment From Martijn Brant] Paul. Bad taste ;)

8:33	Long Zheng:

8:33	[Comment From kirb] Paul: http://www.microsoft.com/azure/default.mspx

8:33	Paul: Jerry P.!

8:33	[Comment From Mike B.] Are we going to see Windows Mojave? :-P

8:33	Mary Jo Foley: i want to see the lounge chairs!

8:33	Rafael Rivera: @Mike: I hope so.

8:34	Long Zheng:

8:34	Long Zheng: Thank you sponsors

8:35	[Comment From Alex Wilks] Rumour:Microsoft introduces cloud-based MIDI-Conference-Music-Composer

8:35	Ed Bott: Tap, tap, tap.. Is this thing on?

8:35	[Comment From Michael] Got to feel sorry for AMD - it's the last PDC they'll ever see

8:36	Ed Bott: Wireless access by Yoyodyne, apparently.

8:36	Long Zheng: Lights down

8:37	Long Zheng: Ray Ozzie is on

8:37	Long Zheng: "Transformations..fundamentally embrace services."

8:37	Paul: Ray is less whiny than Gates. I like that.

8:37	Long Zheng: The first row of camera is crazy.

8:37	Rafael Rivera: Bloggers are less than 0.01% percent...

8:37	Ed Bott: Ozzie: A "turning point" and a "transformation"

8:37	Mary Jo Foley: I'm just glad Ozzie doesn't wear a black turtleneck

8:38	Long Zheng:

8:38	Paul: No, thank YOU Ray. :)

8:38	[Comment From Justin] wonder if they will announce the Microsoft Online Services (hosted Exchange, Sharepoint, Live Meeting, etc)

8:38	Long Zheng: To many photographers "no more flash" means more flash.

8:39	LiveSide: took a while to get back in, internet slowed down ;p

8:39	Mary Jo Foley: I think they definitely will talk about online services, since Thompson is here

8:39	Long Zheng:

8:39	Paul: three things that kept ray betting on MS: MS builds its own key platform apps (which verify the platform) ...

8:39	Ed Bott: "Placing bets on Microsoft"

8:39	Paul: 2) MS' key platforms are popular, stable foundations

8:39	LiveSide: Nice haircut, Ray

8:40	Ed Bott: Do you feel lucky, developers?

8:40	Long Zheng:

8:40	Paul: 3) Bill and Steve always understood that to be successful, partners needed to be succesful too

8:40	Long Zheng: First row is crazy

8:40	Paul: The press room is very calm.

8:40	LiveSide: Press are boring, Paul

8:40	[Comment From Dion] heyyyyyyyyy u guys are like 20 sec ahead of me seeing him say it

8:40	Long Zheng: Netconnected devices. Lots of talk.

8:40	Paul: I;m watching the keynote not the press :)

8:41	Long Zheng: "Best of software, with best access of services."

8:41	Paul: Ozzie: All-up, end to end Software + Services strategy

8:41	Long Zheng: Activation codes for new services!

8:41	Ed Bott: Mapping out their strategy, end to end

8:41	Mary Jo Foley: Tomorrow is about the front end: Client OS, tools, runtimes, services

8:41	Long Zheng: Tomorrow they talk about client OS.

8:41	Long Zheng:

8:42	Mary Jo Foley: Today is all about back end and platforms

8:42	Rafael Rivera: DVDs will have Windows "7" Build 6801

8:42	Long Zheng: Ray reads "Cloud thing vastly overblown"

8:42	Paul: Ray: "this cloud thing is vastly overblown", critics say.

8:42	Ed Bott: No iPhones or Androids on the screen full of devices

8:42	[Comment From Justin] is that the M3 build?

8:42	Rafael Rivera: @Justin: Yes.

8:42	LiveSide: 'this cloud thing" might be overblown, snipe at Oracle

8:43	Paul: It's the Sims!

8:43	Long Zheng: Virtualization on screen

8:43	Paul: Sims Datacenter Edition 2008 :)

8:43	Long Zheng: "Inwardly facing solutions"

8:43	LiveSide: Easy on the pics, Long, you're kicking me out :P

8:43	Long Zheng:

8:44	[Comment From Imran Hussain] How come you guys are reporting things earlier than the MS video stream? Is the streaming delayed???

8:44	LiveSide: externalization of IT

8:44	Rafael Rivera: Delayed due to FCC regs. You know, there might be a wardrobe malfunction...

8:44	Long Zheng: Far richer forms of customer interaction...

8:44	Long Zheng: Forums, wikis, blogs

8:44	Paul: I hope he gets specific soon. This is booooorrring.

8:44	Long Zheng:

8:45	LiveSide: The sims attack Redmond

8:45	Long Zheng:

8:45	Ed Bott: Graphic shows Redmond as center of universe

8:45	Long Zheng: Web presence critical to web business

8:45	Paul: Its not just a graphic. It's a literal representation :)

8:45	Rafael Rivera: (reminds me of Intel's IT Manager game...)

8:45	Mary Jo Foley: Previous separate roles of IT pros and developers now need to work together

8:46	LiveSide: we're 'enmeshed"

8:46	[Comment From Dave Bost] You guys need a geography lesson...that's purely canada taking over the world

8:46	[Comment From Imran Hussain] Paul said Gates is more whiny.. look at Ray!

8:46	Paul: Maarten just said that Ozzie sounds like the Gates-type guy from the movie "Antitrust." he's right.

8:47	Long Zheng: Earthquakes, power outages, could cause problems

8:47	LiveSide: ack - Live Mesh and backbacon, eh?

8:47	Rafael Rivera: That'd be Tim Robbins Paul...

8:47	Paul: He's going to announce Microsoft Skynet. i can feel it.

8:47	Long Zheng: Could have multiple datacenters. Not the best idea...complicated...

8:47	Long Zheng: "Network latency issues"

8:47	Paul: @Smash: LOL.

8:48	[Comment From Smash] It's self aware.

8:48	LiveSide: network latency issues - this is a big deal, internally, too

8:48	Long Zheng:

8:48	Paul: He should say "this cloud thing" a few more times.

8:48	Long Zheng: Things are different...build the web than within walls

8:48	[Comment From Alpha] I has hands, I shows you them

8:48	Ed Bott: Betting on the cloud, big time

8:48	[Comment From Mike Galos] Today they're announcing that Azure is taking over as Chief Software Architect

8:49	LiveSide: we like "this cloud thing"

8:49	Long Zheng:

8:49	Paul: @Mike, it will be a smooth transition...

8:49	Mary Jo Foley: The difference between the old "cloud" and the new "cloud" is serving up inward facing apps vs. outward facing apps

8:49	Mary Jo Foley: And that's why you need a platform that can scale

8:49	Long Zheng: Web serving systems. "We've done them"

8:49	Rafael Rivera: @Picture: Defcon game?!

8:49	LiveSide: now we're attacking Canada, whew

8:49	Paul: Blame Canada!

8:49	Long Zheng: MSN, windows update, msdn, office online, Microsoft.com, Hotmail

8:50	Long Zheng:

8:50	Ed Bott: Alaska looks at risk as well.

8:50	Rafael Rivera: @Picture: Take note Hawaii doesn't exist.

8:50	LiveSide: geopolitical and environmental issues etc

8:50	Long Zheng: Antartica is not on the map. Polar bears get no service.

8:50	LiveSide: MS betting on their own expertise

8:50	Paul: They don't get AT&T EDGE either.

8:51	Rafael Rivera: Wait, does EDGE work?

8:51	Long Zheng: Wifi is still up. Big thumbs up to Microsoft. They've done it.

8:51	[Comment From Nidonocu] @Long: Polar bears live in the North Pole. Pengiuns live in the South. ;)

8:51	Paul: 20 minutes in ... and Ray hasn't said anything. he should write for the Engineering 7 blog.

8:51	LiveSide: Long may take it down with his pic uploading, however

8:51	Ed Bott: you've jinxed it

8:51	[Comment From Altrus Edwards] Note that Iceland doesn't count as a Business location

8:51	Mary Jo Foley: Tiers: First tier is PC on your desk

8:52	[Comment From Walter Lounsbery] is it just me, or is Ozzie's speach just one long sentence with no end...

8:52	Rafael Rivera: Walter wins a prize.

8:52	Mary Jo Foley: Second tier is enterprise tier. Enterprise datacenters

8:52	Paul: He can have my "I'm a PC" t-shirt

8:52	[Comment From someone] How can they say so much without saying much meaningful?

8:52	Mary Jo Foley: Third tier is external facing Web tier

8:52	[Comment From Andrew] Can somebody wake me when he has finished?

8:52	Long Zheng: Infinite capacity? I think he's not in sync with Comcast

8:52	Paul: dave cutler worked on cloud os .. good stuff

8:53	LiveSide: new web tier

8:53	Paul: new web tier ... platform ... used by Microsoft, developers ...

8:53	Long Zheng: Amazon, EC2

8:53	LiveSide: tip ofa hat to Bezos

8:53	Mary Jo Foley: The platform for cloud computing is.... tada..... an Amazon EC2 competitor

8:53	Long Zheng: Ray Ozzie tips hat to Amazon. Standing on shoulders (of giants).

8:53	[Comment From Jay C.] I'm waiting for Mr. Smithers to come out next.

8:54	Paul: working for a few years for our own cloud computing platform ... bedrock foundation for all MS consumer and business offerings

8:54	Long Zheng: Announcing...

8:54	Ed Bott: A tip of the hat to Amazon, we'll all be standing on their shoulders - that's gonna hurt

8:54	Paul: announce a new service in the cloud ... Windows Azure

8:54	Mary Jo Foley: the new service in the cloud is windows azure

8:54	LiveSide: Windows blue

8:54	Paul: [clapping]

8:54	Ed Bott: Polite applause

8:54	Paul: Windows offering on the Web tier

8:54	Long Zheng: Logo coming soon...

8:54	Rafael Rivera: Windows Ashhzurreee

8:54	Mary Jo Foley: This is the web tier offering. So Red Dog is now Blue?

8:54	Paul: you might think of it as Windows in the cloud

8:54	Long Zheng: Lowest level foundation...

8:54	LiveSide: Windows logo get the live mesh blue glow

8:55	Todd Bishop: Acknowledged Amazon was in cloud first

8:55	Paul: high scale services, capabilties, scalable storage ... automated service management system

8:55	Long Zheng:

8:55	Mary Jo Foley: Azure is definitely Red Dog

8:55	Paul: a new service based operating environment

8:55	[Comment From Jcool] Love the hesitant applause.

8:55	LiveSide: A new service based operating environment

8:55	[Comment From Nidonocu] Ooo.. pretty blue logo. Not that anyone will be about to pronounce Azure correctly.

8:55	Long Zheng: Utilize existing skills. Developers will be happy.

8:55	Long Zheng:

8:56	Paul: they always utilize existing tools. same old, same old

8:56	Paul: This didn't help Windows mobile from what I can tell.

8:56	Ed Bott: A fundamentally open environment

8:56	LiveSide: you would expect an open environment from Windows, lol

8:56	Long Zheng: "Windows" Fundamentally open environment. Tools, languages, frameworks, runtimes. First party, third party.

8:56	Long Zheng: Intend to "foster and grow"

8:56	Mary Jo Foley: @ Mike Galos: ah! So is how is Azure connected to Blue DB?

8:56	Long Zheng: Windows, not walls.

8:56	LiveSide: I dont' know about what the readers think, but this is fun

8:57	[Comment From ZippyV] Is Azure a product you can use in a company?

8:57	Todd Bishop: Check the trademark filings ... Strata and Cloud must have been problematic legally.

8:57	LiveSide: setting th stage for the next 50 years

8:57	Long Zheng: World of parallel computing, horizontal scale.

8:57	Ed Bott: Did he say 50 years? Whoa...

8:57	Mary Jo Foley: Horizontal scale = Horizon

8:57	Long Zheng: Azure comes to life at PDC.

8:57	Mary Jo Foley: anyone remember that code name (Kip?)

8:57	Long Zheng: Is not software, on own servers.

8:58	Long Zheng: Microsoft datacenter hosted. First in US. Soon Worldwide.

8:58	Paul: See it really is Skynet

8:58	Long Zheng: CTP today.

8:58	Mary Jo Foley: Azure running in MS datacenters first. On outside servers later

8:58	Long Zheng: Fraction of features.

8:58	Mary Jo Foley: CTP available today of Azure

8:58	Long Zheng: "Betting on Azure"

8:58	[Comment From bingmobo] So wait, Azure is Strata?

8:58	Long Zheng: Looks like it

8:58	Paul: Microsoft is betting on Azure. Big headline there. "We use our own software."

8:58	[Comment From Tim Sneath [MSFT]] Quick pronunciation guide: say "as you're". The z is pronounced 'zh'...

8:58	Ed Bott: Designed for iteration and rapid improvement

8:59	LiveSide: built for iteration, rapid deployment, and feedback

8:59	Mary Jo Foley: Azure is Red Dog. Red Dog is the low level OS

8:59	Rafael Rivera: Windows Azure Issues and Constraints

8:59	[Comment From Guest] http://www.microsoft.com/azure/default.mspx is live

8:59	Mary Jo Foley: It is a bit unclear what "Strata" was/is

8:59	Paul: Strata is almost certainly the API/Framework

8:59	Rafael Rivera: Windows Azure Tools for Microsoft Visual Studio Windows Azure SDK Azure Services Developer Portal

8:59	Long Zheng: SQL server to the cloud

8:59	Rafael Rivera: (links ripped from blog as it's hard to access now)

8:59	Long Zheng: Every layer has a blue logo.

8:59	Paul: SQL Services

8:59	Paul: SQL Server in the cloud

9:00	[Comment From Imran Hussain] @ Rafael those links aren't working

9:00	Long Zheng:

9:00	Long Zheng: Live Services subsystem, tomorrow.

9:00	Rafael Rivera: Sorry guys, I don't think those download links are live yet.

9:00	Ed Bott: Live services are bridge to user's PCs and devices

9:00	[Comment From Walter Lounsbery] Note the new logo for .NET

9:00	[Comment From Altrus Edwards] I see live mesh is part of azure

9:00	Paul: Azure Services Platform CTP released at PDC

9:00	LiveSide: ssds + sql reporting + sql analysis = SQL services

9:00	Paul: it is delivered in a little bit of mist, apparently.

9:01	Mary Jo Foley: ok. So I think Azure Platform (Azure plus the next layer of services) = Strata

9:01	[Comment From Altrus Edwards] Nice new logo

9:01	Long Zheng: Demos!

9:01	Ed Bott: 30 minutes of prologue

9:01	LiveSide: Enough of this high level talk

9:01	[Comment From Harrison Hoffman] Nice job on the gangblogging guys. :)

9:01	LiveSide: best Ray Ozzie quote evar

9:01	Paul: This has been a lot of talk and very little info so far.

9:01	[Comment From Walter Lounsbery] Please publish the links from the chat afterwards. Scrolling too fast.

9:02	Ed Bott: There's that "betting on the platform" motif again

9:02	LiveSide: Amitabh Srivistava

9:02	Rafael Rivera: IMATUB

9:02	Ed Bott: More enthusiastic applause when Ray leaves stag than when he arrived

9:02	Mary Jo Foley: Srvistava is wearing red shoes!

9:02	Long Zheng: Confirmed. "Project red dog"

9:02	Paul: but he can at least pronounce Azure

9:02	Mary Jo Foley: Red shoes = Red Dog

9:02	Rafael Rivera: Click your heels three times... There's no place like the Cloud...

9:02	Paul: kernels are cool demos!

9:03	LiveSide: kernals don't demo well

9:03	Paul: @Raf: LOL. Steve Jobs is the wicked witch of the west.

9:03	Long Zheng:

9:03	Rafael Rivera: Azure - Scalable hosting environment for you to deploy your apps in the cloud.

9:03	Ed Bott: @Paul: We're gonna drop a data center on him

9:04	Paul: :)

9:04	Long Zheng:

9:04	LiveSide: security is key and we provide multiple levels of security

9:04	LiveSide: close up of the shoes, please, Long

9:04	Paul: are those 93 Jordans? :)

9:04	Ed Bott: Skynet!

9:05	[Comment From Saruhan] More Shoe Shots!

9:05	[Comment From Paul (not Thurrott)] those shoes are out of control!

9:05	Mary Jo Foley: Azure separates the app from the underlying OS. so both app and OS are managed separately

9:05	[Comment From Vik] Wow - those are some red shoes. Wonder if someone won a bet against him. They don't look as red in the video.

9:05	[Comment From ste hughes] they match his suit perfectly

9:05	Mary Jo Foley: The fabric controller views everything as shared hardware resources

9:06	LiveSide: heart of Azure is Fabric Controller

9:06	Rafael Rivera:

9:06	Paul: So now Building 37 is "the fabric district"

9:06	Paul: @Raf. LOL!

9:06	LiveSide: LOL Raf!!!

9:07	[Comment From Luke] He could do with some fabric controller on his shoes

9:07	Long Zheng:

9:07	Ed Bott: They're gonna drop a datacenter on you, Raf

9:07	Paul: New drinking game: Every time he says "interfaces," ....

9:07	Long Zheng: This is all very abstract. I don't understand any of it.

9:07	Mary Jo Foley: Think of it in layers, Long

9:07	Ed Bott: Welcome to PDC

9:08	Mary Jo Foley: bottom layer is Red Dog = Azure

9:08	Rafael Rivera: @Long: Agreed. I'm having a hard time grasping. The speaker's accent doesn't help either.

9:08	Mary Jo Foley: second layer is services: sql services, Live services (which i think is Live Mesh), .Net services (Zurich)

9:08	Mary Jo Foley: top layer is MS-hosted services: sharepoint online, exchange online, etc.

9:08	Mary Jo Foley: layers = strata

9:08	Long Zheng:

9:09	Rafael Rivera: ... and Mary Jo just makes it 100x easier to understand.

9:09	Long Zheng: Code

9:09	Rafael Rivera: OOH CODE.

9:09	[Comment From Walter Lounsbery] If they have done it right on this iteration, you graphically draw your application specs and deploy right to Azure.

9:09	Paul: Good thing they carted this stuff out on Day 1. I was worried getting up early this morning would be a waste of time. Ahem.

9:09	[Comment From Jeremy] Thanks to Mary Jo for simplifying that

9:09	LiveSide: Blobs!

9:10	Paul: The first time I ever attended an event about BackOffice Server, I actually fell asleep during the Microsoft Mail portion. And I'm telling you. I will do it again.

9:10	[Comment From Imran Hussain] what does Windows Azure mean for an average user?

9:10	LiveSide: LOL you should be in a Barca Lounger, Paul

9:10	Long Zheng: @Imran: This is one of the problems of PDC. It's not exactly for consumers.

9:10	Paul: Doesn't matter. I cover server too. this is just dry.

9:10	Long Zheng:

9:11	Long Zheng: Managed and native code.

9:11	Ed Bott: Consumers shouldn't be aware of Azure. It should just allow apps to work.

9:11	Long Zheng: Hello world demo

9:11	Paul: Red Shoes!!!

9:11	LiveSide: Hello Azure

9:11	Rafael Rivera: Ok, what's with the red shoes. Seriously?

9:11	Paul: someone lost a bet

9:12	Ed Bott: I feel like a genius. Hello world, indeed.

9:12	Ed Bott: Note the Windows 7 common dialog he just used

9:12	Long Zheng:

9:12	Rafael Rivera: Cloud templates in Visual Studio. Generates two projects -- One containing metadata and another just an ASP.net application.

9:12	Paul: Ed: Hopefully Long got a shot of that

9:13	Rafael Rivera: "Hello Cloud" application being written live.

9:13	Paul: Where is Don Box when you need him?

9:13	Long Zheng:

9:13	LiveSide: Nothing new in the Asp.net layer, using existing functionalty

9:13	Rafael Rivera: To debug Cloud services, pretend it's a regular app.

9:13	Long Zheng:

9:13	Paul: offline access pretty much kills the number one complaint ppl have about this stuff

9:14	LiveSide: run the cloud on your laptop

9:14	Long Zheng:

9:14	Long Zheng: How to deploy...

9:14	Rafael Rivera: (We just received print out of Azure press release in the press room)

9:14	Mary Jo Foley: You can test and debug locally. Then choose publish option. It packages your app. Takes your to Azure dev portal

9:14	LiveSide: Azure Service Developer Portal

9:15	Ed Bott: slick design for Azure Services Development Portal

9:15	Rafael Rivera: DNS provided by ASDP

9:15	Paul: What happens when the cloud blue screens? Who flips the switch?

9:16	Long Zheng: http://hellocloud.cloudapp.net

9:16	Long Zheng:

9:16	Ed Bott: Killer app

9:16	Tom W - Neowin.net: oh hai

9:16	Long Zheng: Bluehoo.com

9:16	Rafael Rivera: Bluehoo? Yoohoo?

9:17	Tom W - Neowin.net: mobile phones and PCs with BT as discovery mechanism. Nice :)

9:17	Rafael Rivera: Bluehoo social platform in the Cloud

9:17	Long Zheng:

9:17	Paul: This is just like MobileMe! Oh wait, no it isn't.

9:17	Long Zheng: It looks like Neopets...

9:17	Tom W - Neowin.net: Silverlight app showing same info as on your phone

9:17	[Comment From Saruhan] Paul, Any Service that works..isnot like MobileME

9:18	Paul: Exactly

9:18	Long Zheng: Everyone is laughing in the first row

9:18	Long Zheng:

9:18	Ed Bott: Ditto back here

9:18	Tom W - Neowin.net: Rafaels hoo will be pink then :)

9:18	Paul: They are completely losing me here.

9:18	Long Zheng: Mobile app talks via REST interface

9:18	Tom W - Neowin.net: Is this the new facebook? Bouncing weird blogs that are blue or pink?

9:19	Tom W - Neowin.net: blobs*

9:19	Long Zheng: He danced...everyone claps, not the demo...

9:19	Paul: Boo! Boo!!

9:19	Mary Jo Foley: I think a demo of an enterprise cloud app might have been a little more interesting. Not everyone loves Web 2.0 ...

9:19	Rafael Rivera: They put me dancing in the Bluehoo app!

9:19	Long Zheng: "No need to learn any new programming languages"

9:19	LiveSide: everything in C#

9:19	Long Zheng: Demo proves...they can do this with existing skills

9:19	Ed Bott: Ummmmmm... Not sure this is really a killer app.

9:19	Rafael Rivera: They put me dancing in the Bluehoo app! [weird awkward pause]

9:19	Paul: They can't write terrible apps in the languages they already know.

9:20	Paul: rather, "can"

9:20	[Comment From Morgan] Raf can be the pink bug.

9:21	Long Zheng:

9:21	Ed Bott: "I love editing XML"

9:21	Long Zheng:

9:21	Mary Jo Foley: It's so easy, even a CEO can do it

9:21	Paul: Let me spell this out as simply as possible. This is ridiculous.

9:22	[Comment From Mark] @paul explain your point of view please

9:22	Long Zheng: Keep scaling up, and up, and up

9:22	Ed Bott: What does it cost to scale up from 2 instances to 20 like he just did?

9:22	[Comment From Ryan] Agreed. BlueHoo seems like Comic Chat redone for web 2.0

9:22	Ed Bott: Golf claps

9:22	[Comment From Pete] This gets my vote for worst PDC demo ever.

9:22	Long Zheng:

9:23	LiveSide: good question, Ed, and how many CEO's today can hit that 2 to 20 button?

9:23	Ed Bott: "Interfaces" ... Drink!

9:23	Paul: Windows Azure - rollout in staged way

9:23	Paul: to summarize .. you need red shoes.

9:23	Long Zheng:

9:24	Long Zheng:

9:24	Paul: Bob Muglia. Or as I often call him, "Bog Mublia".

9:24	Mary Jo Foley: Muglia: Back to reality

9:24	Ed Bott: Muglia can haz red shooz?

9:25	Long Zheng:

9:25	LiveSide: these guys have been taking training lessons on body language and movement

9:25	Ed Bott: Wow, I want some of the coffee he was drinking before he came on stage

9:26	Long Zheng:

9:26	Mary Jo Foley: @Walter: I think Live Mesh plays via the box they showed called "Live Services." So I think Live Services is one of the building blocks that sits on top of Azure

9:26	LiveSide: we can be snarky, but no one is doing this as an end to end system

9:26	Tom W - Neowin.net: Bob is getting excited on stage, bopping up and down

9:26	[Comment From Walter Lounsbery] So does Live Mesh play with this other "new platform?"

9:27	Paul: I do need red shoes, so....

9:27	Paul: Bob M. is only a million times better than the last guy.

9:28	LiveSide: we live in a world of federated identities

9:28	Todd Bishop: Business details of this will be interesting. How long will it take for Microsoft to recoup the cost of building out those data centers?

9:28	Rafael Rivera: Next WoW expansion on Azure platform?

9:28	Long Zheng:

9:28	Paul: Todd: A related question: How much would it cost Microsoft if it ignored the cloud?

9:28	[Comment From Dion] long. PLEASE STOP WITH THE PIC

9:29	Long Zheng: "Enable a lower cost solution for deployment of globally scaled applications"

9:29	Tom W - Neowin.net: Azure better be good or it's another too little too late from MSFT

9:29	[Comment From Paul (not Thurrott)] no, keep the pics flowing! there's not enough!

9:29	[Comment From Sebastian] no don't stop the pics pls

9:29	[Comment From flyingk] Long - Don't stop posting those pics!

9:29	Mary Jo Foley: .Net Services -- i think this is Zurich. for all you codename fanatics....

9:29	Ed Bott: New .NET logo looks like a blue cobra

9:30	Long Zheng: "Creating a pool of services" .NET Services

9:30	Tom W - Neowin.net: The pics will not stop, Long is on a mission

9:30	Mary Jo Foley: Built in service bus is part of this

9:30	Long Zheng:

9:30	LiveSide: built in scale out system of services in a service bus

9:31	Mary Jo Foley: So Zuich = service bus, access control service and workflow services (I think)

9:31	[Comment From Altrus Edwards] http://blogs.msdn.com/blogfiles/jimoneil/WindowsLiveWriter/StayingInformed_AFB5/NET_h_rgb_2.png

9:31	Mary Jo Foley: Zurich = .Net services in the cloud

9:31	[Comment From asudduth] Will the LiveBlog be posted somewhere as an archive after the event?

9:32	Rafael Rivera: You'll get replay archive after live blog is stopped.

9:32	Tom W - Neowin.net: Yes it will be posted as an archive

9:32	Paul: Yep

9:32	[Comment From Mark F] This control is horrible to use, please post the archive as an html document.

9:32	Long Zheng: Will do. That is possible.

9:33	[Comment From Ghedin [WinAjuda.com]] What's "Geneva"?

9:33	Rafael Rivera: Mary Jo?

9:33	Mary Jo Foley: Identity services is another one of the layered services in tier 2 (for those trying to keep up at home). "Geneva" enables the federation between the on premise and cloud ID services

9:33	Rafael Rivera: Nice.

9:33	Mary Jo Foley: let me get you a link for Geneva

9:33	Tom W - Neowin.net: I am sure many enterprises will not want to connect their AD externally

9:33	Long Zheng:

9:33	Mary Jo Foley: Geneva: http://blogs.zdnet.com/microsoft/?p=1552

9:34	[Comment From guest] Will you guys go back and remove something embarrassing you've said?

9:34	Rafael Rivera: No, maybe we'll prune out Paul's comments...

9:34	Long Zheng:

9:35	[Comment From GuyWithDogs] So where does Microsoft make money with this?

9:35	Long Zheng: Tip to readers: If you don't want the auto scrolling, you can turn it off with the circle icon.

9:35	Mary Jo Foley: They make money by charging you to host apps in their cloud (for one)

9:35	[Comment From Aaron] Thanks Long! :)

9:35	Mary Jo Foley: just like amazon

9:35	[Comment From Saruhan] Subscriptions = $$$ also Hard to Pirate

9:35	Ed Bott: Still no idea of how much this will cost

9:35	Paul: So this is the Apple Apps Store. For enterprises.

9:36	Rafael Rivera: "Call for a quote"

9:36	[Comment From Imran Hussain] Azure site says, "Students and hobbyists will be able to experiment with Microsoft technology without having to deploy anything locally." How'll they profit from this?

9:36	[Comment From Hüseyin] http://www.coveritlive.com/index2.php?option=com_altcaster&task=viewaltcast&altcast_code=126f1b93a7&width=1024&height=768

9:36	Paul: Putting AD in the cloud? I assume that's a Bitlocker-protected RODC, right? :)

9:36	Long Zheng: Full view

9:37	Long Zheng:

9:37	[Comment From Chess] 20 years as a developer, most in Microsoft, and I'm not sure why but this just isn't exciting me. Silverlight was the last tech from MS excited me.

9:37	[Comment From Graham] AD in the cloud - Brilliant when can we get it - this will be massive for large enterprises with Millions of external customers

9:37	Paul: It's hard to get excited by a low-level platform, I guess.

9:38	Ed Bott: This identity stuff is the Holy Grail

9:38	Long Zheng: "Not worrying about partners identities" I guess identities is the big sell here.

9:38	Ed Bott: More XML!

9:39	Long Zheng: Contoso is back. They're taking over the world.

9:39	Ed Bott: I think Contoso is developing Skynet.

9:39	Long Zheng:

9:41	Long Zheng:

9:41	Long Zheng: For a corporate recall website, this looks pretty cool. Don't think its practical though.

9:42	Long Zheng: Thoughts on that demo?

9:42	Paul: Just in case you guys are still awake, let's talk about System Center.

9:42	Rafael Rivera:

9:42	Paul: @Raf: make it so, number one!

9:43	Ed Bott: That demo was massively better than Bluehoo

9:43	Tom W - Neowin.net: Average keynote, tomorrow will be more exciting

9:43	[Comment From Sam] Are the apps hosted on MS's servers?

9:43	Long Zheng: Yes. Azure is all MS servers.

9:43	Ed Bott: Windows 7 tomorrow.

9:44	Mary Jo Foley: Windows 7 might be more demo friendly than this. But this is Microsoft's future, imho

9:44	Paul: I hope there'a a bluehoo-windows 7 tie-in

9:44	Rafael Rivera: If only AMD had a future... :(

9:44	Paul: MJF: you're right of course

9:44	Paul: And so are you Raf :(

9:44	[Comment From Altrus Edwards] Is it a public beta? Or will someone need to leak it :P

9:45	LiveSide: Agreed,MJ This may sound dry but it's the future built from the ground up

9:45	Rafael Rivera: "Azure development fabric in Visual Studio"

9:45	Ed Bott: MJ is right. But they could have done much better demos.

9:46	Paul: Yes.

9:46	Paul: Nothing like a buzz-kill at 9 am on Day One.

9:46	Ed Bott: Bluehoo may go down in history as EFD...

9:46	Ed Bott: Epic Fail Demo

9:46	Paul: Ed: yep

9:47	LiveSide: lol I have an EFD story for you

9:47	Paul: Kip: Does it involve passing around laptop lids?

9:47	[Comment From Matt] Nice dig on apple Paul!..lol

9:48	Paul: In my defense they do make it easy

9:48	Long Zheng: And I'm back. Laptop crashed.

9:49	Long Zheng: Thanks to Bryant from AeroXP for helping me out.

9:49	the andyman: @Long, wondering why there was a lack of photos ;)

9:49	LiveSide: new platform of services using existing tools

9:49	Mary Jo Foley: Now we're talking Oslo -- MS modeling strategy

9:49	Paul: Long: And I thought they smelled bad on the outside!

9:49	Long Zheng:

9:50	Paul: Oslo!

9:50	Paul: Reminds Bob of 1992's NT announcement

9:50	Mary Jo Foley: Yes. So Oslo is 3 things: The M language; the visual tool and the repository

9:50	Paul: "no one will use it for ten years"

9:50	LiveSide: potential for same kind of impact

9:50	Ed Bott: I remember that 1992 PDC. I am, apparently, old.

9:51	LiveSide: yes but in ten yrs they will own

9:51	Paul: David Thompson is the man

9:51	Paul: Is it me or is this guy Magnum PI?

9:52	Long Zheng:

9:52	LiveSide: running IT can be a disproportionate burden, if IT is not core to the business

9:53	[Comment From Skip] Paul: you already had Pervez Musharaff and Young John McCain [Muglia] on stage.

9:53	Mary Jo Foley: @ Tom: Tomorrow is Live Mesh day. and also Win 7 day

9:53	Paul: well it is halloween

9:53	LiveSide: need for highest availability and highest security is more than enterprise can dliver

9:53	Mary Jo Foley: Today is all the foundation stuff

9:53	Ed Bott: Microsoft Online Services debuted last year, yes?

9:54	Paul: MJF: This division makes sense. but they should have spelled that out in advance.

9:54	Mary Jo Foley: Yes. Online Services debuted last year

9:54	Long Zheng:

9:54	Paul: MOS debuted last year, but it's not broadly available even now.

9:54	Mary Jo Foley: So Thompson just said ALL MS enterprise software is going to be available as an Online Service

9:54	Ed Bott: All enterprise aoftware will be available as online service from today on

9:54	LiveSide: "easier to buy" no one has talked about costs yet

9:54	Ed Bott: Wow.

9:54	Mary Jo Foley: So that means not just Exchange Online and SharePoint Online

9:54	Paul: MSJ: As it should be. MOS is the future of Exchnge, etc.

9:55	Ed Bott: And CRM

9:55	Mary Jo Foley: But even System Center Online, Forefront Security Online, etc.

9:55	[Comment From Tony] MOS is good for Partners.

9:55	Ed Bott: Windows 7 Enterprise?

9:55	[Comment From Manan] seems like MS has finally taken up the challenge by Google big time, nice!

9:55	Paul: Dynamics CRM is already part of MOS I think

9:57	Mary Jo Foley: @ Saruhan: "This is looking more like Services + Software and less Software + Services" -- interesting observation

9:57	[Comment From Adam] CRM Online: http://www.microsoft.com/dynamics/crm/countdown/

9:57	Paul: Yes... I think teh future will lean more to the services side.

9:57	[Comment From Imran Hussain] Windows Strata = Windows Azure?? http://www.microsoft.com/azure/images/WindowsStrata.gif

9:57	LiveSide: We talked more about red shoes than we're talking about MS Online Services ;)

9:57	Long Zheng: Nice catch Imran. Strata was renamed to Azure.

9:58	[Comment From scott] S&P500 up 0.5% today ... MSFT down 3.5%

9:58	Mary Jo Foley: Yes. Dynamics CRM Online is one of the online services, too

9:58	Long Zheng:

9:58	Long Zheng: Really complicated graphcs, start.

9:58	[Comment From jim] How many people are watching this live blog?

9:58	Long Zheng: About 2500 at this moment.

9:59	[Comment From Simon] Any mention of any other Dynamics ecosystem apps?

9:59	Mary Jo Foley: @ Simon: Nothing explicitly. But given what Thompson just said, I am sure Dynamics ERP Online stuff is in the game plan