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TV networks could lose $27 bln in 5 years to ad skipping

MarketingVox points to research by Accenture, which warns TV industry about $27 bln they are likely to lose due to ad skipping. Viewers with DVRs skip 70% of ads, a trend expected to get worse as DVR penetration grows from 8% of homes to a projected 40% by 2009.

MarketingVox points to research by Accenture, which warns TV industry about $27 bln they are likely to lose due to ad skipping. Viewers with DVRs skip 70% of ads, a trend expected to get worse as DVR penetration grows from 8% of homes to a projected 40% by 2009.