TV viewers engage 47% more with online ads

Viewers are 47% more engaged in ads shown during TV programs shown online than those shown on programs watched on a TV set, according to Simmons. Viewers are 25% more engaged in the content of TV shows that they watch online than on a TV. People are 18% more engaged in ads online, as opposed [...]

Viewers are 47% more engaged in ads shown during TV programs shown online than those shown on programs watched on a TV set, according to Simmons. Viewers are 25% more engaged in the content of TV shows that they watch online than on a TV. People are 18% more engaged in ads online, as opposed to print versions, of magazines, and that they are also 15% more engaged in magazine articles online than in print.