Twitter hires former Apple designer to serve as director of AR and VR

The new hire complements Twitter's recent acquisition of the machine-learning company Magic Pony.
Written by Stephanie Condon, Senior Writer

A week after acquiring the machine-learning firm Magic Pony, Twitter is venturing further into the realm of virtual reality and augmented reality. The microblogging site has acquired the music VR experience startup IXOMOXI and hired its CEO, Alessandro Sabatelli, to serve as Twitter's director of AR and VR.

Sabatelli, a former Apple designer, confirmed the news on Twitter, of course.

He announced he'll work with Twitter's Cortex team, which is "dedicated to developing state-of-the-art machine learning capabilities". Magic Pony is also housed within Cortex, and its technology could apply to some virtual reality or augmented reality applications.

Earlier this month, Twitter partnered with the NBA and Samsung to publish 360-degree video content from the NBA finals.

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