Twitter shares 2016 diversity goals for hiring women, underrepresented minorities

​Following Pinterest's lead in July, Twitter has published its own hiring goals to improve the diversity of its workforce between now and 2016.


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Following Pinterest's lead in July, Twitter has published its own goals to improve the diversity of its workforce between now and 2016.

The San Francisco-based business is striving to boost representation for women to 35 percent in the global workforce as well as 11 percent covered by underrepresented minorities.

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"As we look ahead, we see opportunity rather than a challenge: an opportunity to build a platform and a company that will better serve the diverse community on Twitter and the increasingly diverse one at Twitter," wrote Janet Van Huysse, vice president of diversity and inclusion at Twitter, in a blog post on Friday.

Like many other tech giants in Silicon Valley and beyond, Twitter certainly has its work cut out for it.

The social network first revealed its workplace demographics in a report in July 2014.

At the time, the gender balance was laughable in a cringe-worthy way as 90 percent of all tech-skilled jobs at Twitter at that time were filled by male employees. The gap has only shrunk slightly to 87 percent male, 13 percent female.

Twitter is maintaining a pragmatic goal of boosting female representation in tech roles to 16 percent by next year.

The company's goals for placing more minorities (in the United States only) in tech and leadership roles are more conservative.

The latest figures reveal tech skilled jobs are filled overwhelmingly by white (56 percent) and Asian (37 percent) employees, with all others (primarily those of Hispanic and African-American descent) accounting for just single-digit points on the chart.

By 2016, Twitter is aiming to boost representation in tech jobs to nine percent collectively with six percent in leadership roles, hoping for a grand total of just 11 percent of the workforce overall.

Twitter defended it has been working with a number of programs nationwide to improve these statistics. The social media brand noted it also plans to recruit at Historically Black Colleges and Universities and Hispanic-serving institutions this fall.

Chart via Twitter