Should it come to the UK in time for the Olympics, it could ramp up the uptake by mobile shoppers who wish to leave their wallets at home. From souvenirs to memorabilia, it would be a few beeps of the phone and Bob's your uncle: you have saved all but twenty seconds of your life.
The seemingly killer feature? Google Offers will allow you save money on certain goods, competing with Groupon, which also offers similar deals.
The time saved by a wireless card or NFC-enable mobile device is balanced out by having to find the right deals and other money-scrimping methods.
Barclaycard continues its experiment with NFC-enabled credit and debit cards to bring wireless payments to coffee shops, cafés and other high street shopping outlets. Orange's UK Wallet mobile payment system is just another example of where Google aims to compete in this small, select and seemingly fruitless market.
Though wireless card payments offer the simplicity of paying of small amounts without the chip-and-PIN added layer of security, uptake has not been as high as it could have been.
While many will overlook the Oyster card wireless payment system for London's Tube network, it goes to show that wireless card payments are popular but only in certain time saving capacities.
Simply put: the traditional swipe-and-sign, or the chip-and-PIN methods of paying for goods will not be going away any time soon. Just because something is Google branded does not necessarily make it good or even useful.