UK Internet ads to overtake UK TV ads

The Internet will overtake TV as the biggest advertising medium in UK in 2008, with over 19% of total ad spend, according to Enders Analysis. Online advertising expenditure will grow 26.4% in nominal terms to 3.56 bln pounds ($7 bln), overtaking TV ad spend, which will fall 2.5% to 3.39 bln pounds. Google would remain the biggest beneficiary of the growth in search advertising and predicted it would take 80% of UK spend on search advertising, up from 78% in 2007. Online classified advertising increased 54% in 2007 would slow in 2008 due to declines in recruitment and property listings.