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United Airlines website sells tickets at random prices

Computer glitch or daring new business model?
Written by Ben King, Contributor

Computer glitch or daring new business model?

Some websites allow air travellers to name their own price, but a computer glitch at United Airlines has taken the concept a stage further, with the web server choosing prices all by itself. A bug on the United Airlines website allowed thousands of users to buy flights to India for a fraction of the usual price. 123 travellers landed the round-trip ticket from Chicago to Bombay for $140, US newswire Cnet.com reported. Prices quoted for the same journey on United's website today were over $4,000. United Airlines has said that it will honour all tickets sold at the wrong price. In May, a decimal point problem on the United site let people buy $2,500 tickets for 25 cents.
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