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Upstream traffic from search engines and Google in December 2008

CategoryPercentage ofcategory trafficfrom searchengines -December2008Percent change inshare of trafficfrom searchengines -December2007-December2008Percentage ofcategory trafficfrom Google -December2008Percent change inshare of trafficfrom Google -December2007-December2008Health and Medical44.45%1%31.91%11%Travel36.24%9%27.09%21%Shopping and Classifieds25.81%-2%18.36%9%News and Media20.54%-3%15.46%11%Entertainment24.83%7%17.26%21%Business and Finance19.19%13%13.47%28%Sports13.33%16%9.56%29%Online Video**33.69%23%24.70%42%Social Networking**17.87%18%11.89%38%Source: Hitwise

Category Percentage of
category traffic
from search
engines -
December2008
Percent change in
share of traffic
from search
engines -
December2007-
December2008
Percentage of
category traffic
from Google -
December2008
Percent change in
share of traffic
from Google -
December2007-
December2008
Health and Medical 44.45% 1% 31.91% 11%
Travel 36.24% 9% 27.09% 21%
Shopping and Classifieds 25.81% -2% 18.36% 9%
News and Media 20.54% -3% 15.46% 11%
Entertainment 24.83% 7% 17.26% 21%
Business and Finance 19.19% 13% 13.47% 28%
Sports 13.33% 16% 9.56% 29%
Online Video** 33.69% 23% 24.70% 42%
Social Networking** 17.87% 18% 11.89% 38%
Source: Hitwise