UpTake announces $10,000,000 investment with a new Series B

US-only travel site UpTake just announced $10,000,000 of new investment in a Series B round led by Trinity Ventures and also involving existing Series A investor Shasta Ventures.

As I reported back in May when the company entered public beta, they're applying some interesting semantic approaches in an attempt to enhance the quality of results.

According to the release,

"UpTake will use the new funding to achieve three main objectives for the company and its product. First, it will expand search beyond UpTake Hotels into new categories including: UpTake Lodging, UpTake Things to Do, UpTake Restaurants and UpTake Beaches. Second, UpTake will invest in its search technology to improve travel recommendations based on its analysis and filtering of collective intelligence. Lastly, it will pursue opportunities to grow the company through acquisitions."

So no immediate plans to expand outside the US, then.

I'm talking with former GM of Yahoo! Travel (and UpTake Founder) Yen Lee later today, and look forward to understanding more about the role being played by semantic technology now, and moving forward.